by BIA Advisory Group | Nov 23, 2016 | BIA, Blog, Local Advertising Forecast, Mobile-Social
BIA/Kelsey is in the process of producing a white paper that drills down on the mobile portion* of its U.S. Local Advertising Forecast. The report will be published in January 2017, and we are currently in post-production stages. To provide a sneak peek, below is its...
by Patrick Buono | Nov 21, 2016 | Press Releases
New research from the company’s Local Commerce Monitor survey shows social media continues to grow as the dominant marketing channel for small business for third consecutive year; Findings to be presented at BIA/Kelsey NEXT, Dec 5-7th in Boston For the third...
by Celine Matthiessen | Nov 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs), according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (LCM20). Among 1,000 SMBs surveyed, 77.6 percent (up from 73.2 last...
by Rick Ducey | Nov 18, 2016 | BIA, Blog, Broadcast
“Industry consolidation has mitigated local market analysis and study,” BIA/Kelsey’s executive-in-residence Maribeth Papuga argued in yesterday’s webinar “New Localism: Why Local Markets Are Best Positioned for Growth.” Papuga, a...
by BIA Advisory Group | Nov 18, 2016 | BIA, Blog
What do Snapchat’s IPO and partnership with Foursquare mean? What will xAd do with WeatherBug, and what role will chatbots play in local commerce? These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating...
by BIA Advisory Group | Nov 17, 2016 | Blog, Mobile-Social
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving, tracking and...
by BIA Advisory Group | Nov 17, 2016 | BIA, Blog
Tracking people and things, from products to assets necessary to customizing, delivering and supporting great local customer experience will become a critical competence for SMBs and the enterprise over the next five years. Without an underlying logistics system,...
by Celine Matthiessen | Nov 17, 2016 | BIA, Blog, SAM, SMBs
American Express is in its sixth year of supporting small businesses and the local economy with Small Business Saturday. The National Federation of Independent Businesses and American Express released the fourth-annual Small Business Saturday Consumer Insights...
by BIA Advisory Group | Nov 10, 2016 | BIA, Blog
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here, and...
by Suzanne Ackley | Nov 9, 2016 | BIA, Blog, SAM, SMBs
According to data from Wave 20 (Q3/2016) of BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses (SMBs), about 15% of the 1,000 SMBs surveyed reported using funds from a co-op program, down slightly from 18% in Wave 19...
