SOW Performance Benchmarking
STAY ON TOP OF A CHANGING LOCAL ADVERTISING MARKETPLACECustom, actionable broadcast company evaluations.
Share of Wallet (SoW): Performance Benchmarking
The local advertising market is changing fast. To win, broadcast leaders need clear, helpful data-driven facts about their company. BIA’s Share of Wallet (SoW): Performance Benchmarking Analysis service gives them just that.
As the top expert in local advertising trends and analysis, BIA offers this service for broadcast executives. It examines the economic ups and downs and evolving consumer consumption trends impacting advertising and spending plans by key business verticals like Auto, Restaurants, Education and Retail. Improve your broadcast company’s performance with a personalized review that informs your decisions.
All About the Service
BIA’s new executive service, SoW: Performance Benchmarking Analysis, blends our Local U.S. Advertising forecasts with your performance data and other key data inputs. The resulting data is then analyzed to deliver detailed assessments and strategies for growth.
Examples of the analysis include:
- Vertical advertising revenue potential in your markets, along with the identification of largest, fastest growing, and declining verticals.
- Media utilization by business verticals in comparison to TV OTA, TV Digital, CTV/OTT, mobile, direct mail and more.
- Evaluation of where stations are over and underperforming, along with analysis by region and groups.
- Share of wallet, looking at local video and other media, by local market and nationwide.
- Nationwide and regional economic analysis to track ad spending trends and expectations.
- Local market(s) competitive assessments.
Analyses can be performed by quarter, YoY, or over a period of years. And it can all be customized to your requirements and goals.
The foundation of our analysis is BIA’s U.S. Local Advertising Forecast that delivers advertising estimates for 96 verticals across 16 traditional and digital media. Our forecast offers a ten-year perspective on spending that will be used to explain trends, track current successes, and identify new business opportunities.
Service Deliverables
The SoW: Performance Benchmarking Analysis deliverables include a report, illustrative charts, and raw data that can be ingested into a company’s own forecasting systems. The service also includes a briefing from BIA’s executives so we can share our insights and analysis around threats and opportunities.
Nicole Ovadia
VP Forecasting & Analysis
BIA Advisory Services
Tom Buono
Founder & CEO
BIA Advisory Services
Rick Ducey
Managing Director
BIA Advisory Services
Find out how this new service can be beneficial for budgeting, setting local sales objectives, identifying revenue opportunities and much more.
Email BIA at CustomService@BIA.com to set up a call to discuss.
