About BIA Advisory Services
Guiding Local Business Excellence

Decades of Expertise, One Mission: Your Success

For over 40 years, the BIA team has been obsessed with one thing: empowering businesses to thrive in the local media and advertising marketplace.

To guide local business excellence, BIA is laser-focused on producing the industry’s most trusted and comprehensive U.S. local advertising forecasts, industry data for broadcast media and publishing, and strategic insights and analytics on the evolving media landscape.

With our proprietary data, our team of analysts, data scientists, economists and financial analysts deliver impactful analysis, strategic advisory services, and valuation services. BIA also has an investment banking firm unit.

In the ever-changing world of local media and advertising, turn to BIA as a trusted partner. We understand your biggest challenges and opportunities and are invested in your success.

Our 40+ Year Story

We are proud of our 40+ year story. Quick recap on our history and what we are doing now to prepare our clients (and ourselves) for the future.

Insights and Analysis: Forecasts, Media Industry Data

BIA delivers the industry leading U.S. Local Advertising Forecast that delivers 10-year estimates for digital and broadcast media across business verticals. Available on a nationwide and local market level, the forecast is wrapped in BIA’s unique insights about trends in digital media, ad spending, new technologies like ATSC 3.0 and AI, and how they’re changing the industry.

Explore our research and data: BIA ADVantage Service gives you simplified access to our forecast data and MEDIA Access Pro puts broadcasting and publishing industry data at your fingertips. Browse our latest reports and learn about the coverage of our U.S. Local Ad Forecast.

Connect with us through our Podcast, Newsletter, and Blog.

Comprehensive Valuation Services Tailored to Your Needs

Valuing a media company requires more than just number-crunching. It demands industry expertise. BIA’s experienced team is dedicated to providing accurate, easy-to-understand valuations and appraisals

We provide a full suite of valuation services, from fair market valuations and purchase price allocations to litigation support and bankruptcy guidance.

Plus, our tools like stick value calculators provide you with valuable insights into radio and TV station values. 

Speak with a BIA valuation expert today.

Advisory Services

In the world of media, things move quickly. You need a partner who understands what it takes to stay ahead. At BIA, we provide the expertise traditional and digital media companies, ad agencies, and industry professionals need to excel.

From mobilizing salesforces and teams to improve day-to-day operations to advising C-Suites on big picture strategies, we’re here to help businesses thrive. Our services target the areas that matter most to local businesses, providing actionable insights on Share of Wallet, Competitive Intelligence, and Strategic Consulting.

Investment Banking

Our investment banking team can help with your equity and debt funding and/or fairness opinions.

Speak to an investment banking expert to discuss your business objectives and goals.

Our Clients

BIA’s clients include business leaders from media and technology companies, brands and agencies who rely on us to identify new opportunities for growth, leverage their value and secure financing in today’s multi-platform, interactive environment.

We are proud to partner with the leading companies in the global local marketplace and to serve as a trusted advisor to startups and influential industry associations.