News Room
Press ReleasesBIA Forecast: Political Spending Lifts 2026 Local Ad Market to $186.1 Billion; First Look at 2027 Points to Continued Underlying Growth
Mobile continues to compound, and underlying local ad growth, particularly in Legal Services vertical offsets the end of the election cycle in 2027. CHANTILLY, Va. (September 14, 2026) – BIA Advisory Services has updated its 2026 U.S. Local Advertising Forecast,...
BIA Appoints Michael Guerity to Advance Advertising Forecasting, AI-Driven Insights, and Strategic Growth
New Vice President of Market Intelligence & Strategic Communications to strengthen BIA's market intelligence leadership and modernize insight delivery CHANTILLY, VA (June 22, 2026) — BIA Advisory Services today announced the appointment of Michael Guerity as Vice...
BIA Revises 2026 Local Ad Forecast: Total Spend to Reach $184.5 Billion
BIA’s Forecast Highlights a Two-Speed Market and Key Growth Verticals While Introducing DOOH Ad Forecast Estimates to the Media Mix CHANTILLY, Va. (April 9, 2026) – BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025),...
BIA Advisory Services and AdApt Media Sales Announce Strategic Partnership to Advance Data-Driven Local Media Sales
Podcast on combining AI-powered sales platforms with local market data will be an episode available in March on BIA’s Leading Local Insights podcast channel Chantilly, VA – Feb 25, 2026 – BIA Advisory Services and AdApt Media Sales today announced a strategic...
BIA Advisory Services and Media Financial Management Association Announce Strategic Partnership to Provide Essential Local Media Insights and Analytics to MFM Members
Collaboration Aims to Enhance Data-Driven Decision-Making and Insights for Media Professionals Nationwide. CHANTILLY, Va. (Sept. 22, 2025) – BIA Advisory Services, the leading consultancy for local advertising revenue forecasting and valuation and appraisal services...
BIA 2025 Forecast Update: $169 Billion in U.S. Local Advertising and 2.4% Year-Over-Year Decline
Revised outlook, with and without political advertising, is a 1.5 percent decrease from the firm’s March 2025 forecast. CHANTILLY, Va. (Aug. 13, 2025) – BIA Advisory Services' revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to...
New Data Partnership Enables Better Engagement with Local Markets
SRDS Local Market Profiles from Adwanted USA are now infused with data on media advertising spend from BIA Advisory Services to help marketers, companies better understand and engage local markets. New York, NY (Thursday, July 10, 2025) – Adwanted USA and BIA Advisory...
BIA to Address Total Ad Spend and Local Television and Radio Opportunities at the Louisiana Broadcasters Conference
Chantilly, VA (May 28, 2025) — In a presentation at the Louisiana State Broadcasters Convention in New Orleans, BIA Advisory Services will analyze the current landscape of state and local advertising spending in Louisiana. The program will provide deeper focus and...
BIA Expands Forecasting Services: Senan Mele Appointed Vice President of Forecasting & Data Analysis
CHANTILLY, VA – April 14, 2025 – BIA Advisory Services, a leader in media market intelligence, has appointed Senan Mele as Vice President of Forecasting and Data Analysis. In this role, Mele will lead the company’s forecasting initiatives and enhance its local...
BIA Estimates Local Ad Revenue to Reach $171B in 2025, Core Spending Up 6.1%
CHANTILLY, VA – March 6, 2025 - BIA Advisory Services estimates that in 2025 U.S. local advertising revenue will reach $171 billion, excluding political spending. This represents a 6.1 percent increase over 2024, driven mainly by spending on digital media. Notably,...
Press Relations
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