New Vice President of Market Intelligence & Strategic Communications to strengthen BIA’s market intelligence leadership and modernize insight delivery
CHANTILLY, VA (June 22, 2026) — BIA Advisory Services today announced the appointment of Michael Guerity as Vice President of Market Intelligence & Strategic Communications.
In this newly created leadership role, Guerity will oversee strategic communications, market positioning, research storytelling, content development, and industry engagement while helping shape the development, delivery, and application of BIA’s U.S. local advertising forecast intelligence, market analysis, and strategic insights for organizations across the media and advertising ecosystem.
Guerity joins BIA with more than 20 years of experience spanning media, advertising, marketing, SaaS, and business strategy. He previously held senior leadership positions at Cox Media Group and Sinclair Broadcast Group’s Drive Auto division, where he helped drive significant revenue growth through market intelligence, content strategy, and digital innovation. More recently, he served as Head of GTM Strategy & Marketing at Lightcast, where he led company-wide growth initiatives that unified communications, marketing, sales, and customer success through data-driven and AI-enabled strategies.
“Mike brings a unique combination of media industry expertise, strategic communications leadership, digital innovation, and revenue growth strategy that aligns perfectly with BIA’s mission,” said Tom Buono, CEO of BIA Advisory Services. “As media and advertising continue to evolve, his experience will help our clients identify emerging opportunities, navigate industry change, and make more informed strategic decisions. His leadership will also help BIA strengthen how we develop and deliver forecasting intelligence while leveraging AI and emerging technologies to expand the value of the insights we provide.”
Working closely with BIA’s forecasting and leadership teams, Guerity will focus on delivering enhanced insights and analytics through AI-enabled processes and expanding the value of BIA’s intelligence for clients seeking to identify growth opportunities and make more informed strategic decisions. He will also help identify emerging trends and market dynamics that support the continued evolution of BIA’s industry-leading forecasts.
“I’ve long respected BIA’s reputation as one of the most trusted sources of market intelligence in the media industry,” said Guerity. “Media companies are navigating fundamental shifts in how consumers discover content, how advertisers allocate budgets, and how technology is reshaping the marketplace. The opportunity ahead for BIA is not simply to deliver more data, but to make our market intelligence more actionable, accessible, and valuable so clients can identify growth opportunities, make more informed decisions, and navigate the rapid changes shaping the future of local advertising. That’s the opportunity that attracted me to BIA, and I’m excited to help advance its mission.”
About BIA Advisory Services
BIA Advisory Services is a leading provider of local advertising forecasts, market intelligence, valuation, and strategic advisory services. For more than 40 years, BIA has delivered trusted forecasting and analysis that help media companies, advertisers, agencies, investors, and industry organizations understand market dynamics, identify emerging opportunities, and make smarter strategic decisions. Through its proprietary forecasting platform, data-driven insights, and consulting expertise, BIA helps clients navigate the rapidly evolving media and advertising marketplace. For more information, visit www.bia.com.
BIA Advisory Services
MacKenzie Lovings – (703) 802-2991
mlovings@bia.com
Robert Udowitz – (703) 621-8060
rudowitz@bia.com
