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LOCAL MEDIA WATCH

The Nexus of All Things Local

Tariff Sensitivity Analysis on Local Ad Spend by Business Verticals

Tariff Sensitivity Analysis on Local Ad Spend by Business Verticals

by Rick Ducey | Jun 11, 2025

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BIA Podcast: Engaging Consumers: Data-Driven Local Advertising Strategies During Economic Challenges

BIA Podcast: Engaging Consumers: Data-Driven Local Advertising Strategies During Economic Challenges

by Rick Ducey | Jun 9, 2025

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Part 2 – When Trade Wars Hit Home: Tariffs and Local Ad Markets 

Part 2 – When Trade Wars Hit Home: Tariffs and Local Ad Markets 

by Suzanne Ackley | Apr 30, 2025

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When Trade Wars Hit Home: Tariffs and Local Ad Markets

When Trade Wars Hit Home: Tariffs and Local Ad Markets

by Mark Dugan | Apr 24, 2025

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Webinar: 2025 Radio Revenue Outlook 

Webinar: 2025 Radio Revenue Outlook 

by Nicole Ovadia | Jan 27, 2025

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BIA Industry Digest: CTV/OTT Landscape

BIA Industry Digest: CTV/OTT Landscape

by Rick Ducey | Jan 23, 2025

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NAB Releases “Future of Television Initiative” Roadmap Report

NAB Releases “Future of Television Initiative” Roadmap Report

by Rick Ducey | Jan 21, 2025

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Local Media Poised for Transformation: M&A Expectations for 2025 

Local Media Poised for Transformation: M&A Expectations for 2025 

by Nicole Ovadia | Jan 10, 2025

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Premion and BIA Release Streaming TV Playbook for Marketers’ Winning Strategies

Premion and BIA Release Streaming TV Playbook for Marketers’ Winning Strategies

by Rick Ducey | Dec 23, 2024

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FM Radio’s Next Frontier: IEEE webinar for ZoneCasting Technology and Revenue Solutions for 2025

FM Radio’s Next Frontier: IEEE webinar for ZoneCasting Technology and Revenue Solutions for 2025

by Rick Ducey | Dec 18, 2024

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2025 Local Ad Market: New Report Examines Top 10 Trends Sparking Opportunity

2025 Local Ad Market: New Report Examines Top 10 Trends Sparking Opportunity

by Thomas Buono | Dec 17, 2024

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Local CTV: 2025 Roadmap to Revenue Growth

Local CTV: 2025 Roadmap to Revenue Growth

by Rick Ducey | Nov 14, 2024

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