43 years ago, I started BIA with a simple idea: help broadcasters better understand their markets and make smarter business decisions.
A lot has changed since then. From the early days of broadcast media to today’s world of streaming, digital, mobile, and AI, one thing has remained constant: the importance of understanding where local advertising dollars are going and where the opportunities are emerging.
Over the years, BIA has evolved and grown through key acquisitions, new capabilities, and a commitment to staying ahead of a rapidly changing industry. Today, we provide forecasting, research and competitive intelligence, valuations, and strategic consulting to clients across the local media and advertising ecosystem.
I’m incredibly proud of how far we’ve come and, even more so, of the people who have helped build BIA along the way. Our team’s expertise, curiosity, and commitment have been at the heart of our success, and their ability to adapt and evolve with the industry continues to be one of BIA’s greatest strengths.
And we’re not slowing down.
This month, we’ll release our updated 2026 U.S. Local Advertising Forecast, along with our first view of 2027. We’re also continuing to develop new sales tools and resources to help our clients turn market intelligence into action, identify new revenue opportunities, and have more productive conversations with their customers.
And with transaction activity increasing in today’s busy marketplace, our valuation services team is very busy helping clients understand the value of their businesses and navigate opportunities with greater confidence. It’s all part of our commitment to giving clients the data, insights, tools, and expertise they need to navigate a changing marketplace and grow their businesses.
Looking back on 43 years, I’m grateful for the relationships we’ve built, the challenges that have pushed us to evolve, and the many people who have contributed to BIA’s story. Most of all, I’m excited about the future and what we can accomplish together. Stay tuned because we have an updated 2026 U.S. Local Advertising Forecast coming out shortly that includes our first look at 2027, along with new strategic selling tools and analysis.
Thank you to our clients, partners, and the entire BIA team for being part of the journey. Here’s to 43 years and what comes next.
