BIA’s U.S. advertising forecast

Providing the big picture on ‘local’ advertising & marketing

U.S. Local Advertising

BIA is at the center of local advertising, continuously tracking local advertising in local markets and nationwide to deliver its US Local Advertising Forecast.

Traditional & Digital Media

Media usage has changed dramatically over the last decade and consumer behavior continues to affect a media channel’s adoption and its advertising opportunities.

Business Verticals

BIA’s US Local Advertising Forecast delivers comprehensive advertising spend details for 96 business vertical categories.

Defining “Local”

BIA defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.