Premier go-to experts for guidance on local media and advertising
BIA is the industry leader in delivering accurate advertising forecasts, eye-opening insights, effective strategies and reliable valuations.
Tap into BIA’s 40+ years of expertise. We’re your committed partners for driving revenue expansion and ensuring overall business success.
We’re excited to announce that select parts of our media advertising spend data is now part of SRDS Local Market Profiles from Adwanted USA.
Learn More
Guiding Local Business Excellence
BIA guides local business excellence with our forecasts, insights, products, and services
Forecasts
Predictive analytics on local advertising revenue
Insights
The future of the local advertising landscape
Products
Proprietary, high-quality data for local media
Services
Strategic and tactical solutions for local media
Statewide Local Ad Forecast Reports
Examine the local advertising marketplace within a state with a BIA Statewide Local Ad Forecast Report. This unique report provides a projection of advertising investment across traditional and digital media channels within any U.S. state.
Newsletter
-
Local Media & Tech Daily - 07/16/2025Headlines Broadcasters losing out on ad revenue due to AI recommendations ChatGPT, Google Gemini and other programs are telling marketers to spend more against digital platforms because they lack understanding... Read issue
Podcast
Blog
