BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Direct Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler
Premion’s head of sales, John Vilade joins BIA’s Leading Local Insights podcast for a discussion about where CTV is headed in 2024. John has a solid sales leadership background in linear, CTV, programmatic, and ad tech with positions at Premion and also with earlier leadership positions at NBCU, Hulu, Discovery Networks, and TRUSTX.
Topics covered include CTV political spending, FAST services and CTV, buyers’ intentions for local CTV in 2024, and audience currency and attribution.
Healthcare Marketers Survey and Insights
BIA and SalesFuel announce the release of a comprehensive healthcare marketers survey that examines the forecasted spend of $12 billion in healthcare advertising in 2024. This report delves into the strategies and current thinking of healthcare marketers to provide insights into their advertising preferences and how they plan to allocate their budgets.