Premier go-to experts for guidance on local media and advertising
BIA is the industry leader in delivering accurate advertising forecasts, eye-opening insights, effective strategies and reliable valuations.
Tap into BIA’s 40+ years of expertise. We’re your committed partners for driving revenue expansion and ensuring overall business success.
Guiding Local Business Excellence
BIA guides local business excellence with our forecasts, insights, products, and services
Forecasts
Predictive analytics on local advertising revenue
Insights
The future of the local advertising landscape
Products
Proprietary, high-quality data for local media
Services
Strategic and tactical solutions for local media
Statewide Local Ad Forecast Reports
Examine the local advertising marketplace within a state with a BIA Statewide Local Ad Forecast Report. This unique report provides a projection of advertising investment across traditional and digital media channels within any U.S. state.
Newsletter
-
Local Media & Tech Daily - 02/02/2026Headlines FCC's selective enforcement of equal time rule raises questions about political motivations The Federal Communications Commission’s recent guidance on equal time obligations exposes a logical inconsistency in the agency’s... Read issue
Podcast
Blog
