by Rick Ducey | Aug 25, 2021 | BIA, Blog, SMBs
The way consumers discover and search for businesses, products, and services online is complex, especially when you factor in new ways of searching on mobile and voice search on home-based, voice-controlled devices. BIA, commissioned by Neustar, has put together best...
by Rick Ducey | Nov 19, 2020 | BIA, Blog, SMBs
Multi-location brands including franchisees, regional businesses and channel partners have moved increasing amounts of their marketing strategies and media activations into digital to derive the benefits of audience targeting and ROI analytics these media platforms...
by Rick Ducey | Dec 31, 2019 | Blog, Sales Best Practices, SMBs
With tomorrow’s dawning, California will rumble as the epicenter of yet another seismic event. This time it’ll be shifting tectonic plates in the data and marketing world that’ll spin the dial on the Richter Scale. The California Consumer Protection...
by Suzanne Ackley | May 9, 2019 | BIA, Blog, SAM, SMBs
Yes, they do, according to BIA’s SAM™ Survey of Advertising and Marketing. In two reports released recently by BIA, Advertising and Marketing Behaviors of 1-19 Employee Businesses and 20-99 Employee Businesses, those businesses report receiving a return...
by Suzanne Ackley | Apr 18, 2019 | BIA, Blog, Mobile-Social, SAM, SMBs
Local businesses in the professional services vertical are diverse – ranging from legal to design to technology services. This category is highly competitive, with local professionals looking at ways to be discovered in their customers time of need. In...
by Suzanne Ackley | Apr 3, 2019 | BIA, Blog, SAM, SMBs
A myriad of business verticals will pour $18.6 billion dollars into local TV advertising in 2019. SAM ™, BIA’s Survey of Advertising and Marketing, reveals key verticals like Auto, General Services and Retail spend the most on local TV; however, Professional...
