by Suzanne Ackley | Mar 27, 2019 | BIA, Blog, SAM, SMBs, Verticals
We’ve spent the last few weeks talking about businesses in the Entertainment and Financial Services verticals were most likely to increase their ad spend in 2019, according to results from SAM ™, BIA’s Survey of Advertising and Marketing. Home and Trade...
by Suzanne Ackley | Feb 20, 2019 | Blog, Broadcast, SAM, SMBs
Local businesses continue to see the benefits of working with an ad agency for their local advertising needs, with most being very satisfied with their chosen agency. The key determinant for a business to work with an agency is not cost, but rather, their expertise in...
by Suzanne Ackley | Feb 19, 2019 | BIA, Blog, SAM, SMBs, Vantage Point
Beyond Advertising: Secrets to Local Marketing Success for National Franchise Brands By Kandi O’Connor, Chief Operating Officer, Vya This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around...
by Suzanne Ackley | Jan 30, 2019 | BIA, Blog, Broadcast, Sales Best Practices, SAM, SMBs
Local advertisers from the small local cleaners to franchisees all have a similar challenge – getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working with...
by Suzanne Ackley | Jan 24, 2019 | BIA, Blog, SAM, SMBs
Last week Amazon announced that millions of small and medium-sized businesses (SMBs) worldwide are selling through Amazon (over one million alone in the U.S.). According to Amazon, it has helped more than 50,000 small and medium-sized businesses exceeded $500,000 in...
by Suzanne Ackley | Jan 16, 2019 | BIA, Blog, Broadcast, SAM, SMBs
BIA’s 2019 local advertising forecast shows over-the-air (OTA) television advertising as the fourth largest of all media in advertising dollars at over $17 billion in local in 2019. Cable TV is forecast at $5.8 billion in 2019. While digital/online television...
