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BIA Forecast: Political Spending Lifts 2026 Local Ad Market to $186.1 Billion; First Look at 2027 Points to Continued Underlying Growth 

by BIA Advisory Group | Sep 14, 2026 | Press Releases

Mobile continues to compound, and underlying local ad growth, particularly in Legal Services vertical offsets the end of the election cycle in 2027.  CHANTILLY, Va. (September 14, 2026) – BIA Advisory Services has updated its 2026 U.S. Local Advertising Forecast,...

BIA Appoints Michael Guerity to Advance Advertising Forecasting, AI-Driven Insights, and Strategic Growth

by BIA Advisory Group | Jun 22, 2026 | Press Releases

New Vice President of Market Intelligence & Strategic Communications to strengthen BIA’s market intelligence leadership and modernize insight delivery CHANTILLY, VA (June 22, 2026) — BIA Advisory Services today announced the appointment of Michael Guerity as...

BIA Revises 2026 Local Ad Forecast: Total Spend to Reach $184.5 Billion

by BIA Advisory Group | Apr 9, 2026 | Press Releases

BIA’s Forecast Highlights a Two-Speed Market and Key Growth Verticals While Introducing DOOH Ad Forecast Estimates to the Media Mix CHANTILLY, Va. (April 9, 2026) – BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025),...

BIA Advisory Services and AdApt Media Sales Announce Strategic Partnership to Advance Data-Driven Local Media Sales

by BIA Advisory Group | Feb 25, 2026 | Press Releases

Podcast on combining AI-powered sales platforms with local market data will be an episode available in March on BIA’s Leading Local Insights podcast channel Chantilly, VA – Feb 25, 2026 – BIA Advisory Services and AdApt Media Sales today announced a strategic...

BIA Advisory Services and Media Financial Management Association Announce Strategic Partnership to Provide Essential Local Media Insights and Analytics to MFM Members

by BIA Advisory Group | Sep 22, 2025 | Press Releases

Collaboration Aims to Enhance Data-Driven Decision-Making and Insights for Media Professionals Nationwide. CHANTILLY, Va. (Sept. 22, 2025) – BIA Advisory Services, the leading consultancy for local advertising revenue forecasting and valuation and appraisal services...

BIA 2025 Forecast Update:  $169 Billion in U.S. Local Advertising and 2.4% Year-Over-Year Decline

by BIA Advisory Group | Aug 13, 2025 | Press Releases

Revised outlook, with and without political advertising, is a 1.5 percent decrease from the firm’s March 2025 forecast. CHANTILLY, Va. (Aug. 13, 2025) – BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue...
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