by MacKenzie Lovings | Nov 7, 2016 | Press Releases
New report assesses the television industry by profiling 18 ownership groups and examines the impact of factors driving the industry over the next few years CHANTILLY, Va. (Nov. 7, 2016) – BIA/Kelsey, the leader in local advertising and marketing research,...
by BIA Advisory Group | Nov 4, 2016 | BIA, Blog
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving, tracking and...
by BIA Advisory Group | Nov 4, 2016 | BIA, Blog, Mobile-Social
What’s behind the numbers in Facebook’s blockbuster Q3 earnings? What does Uber’s UI refresh say about its direction? And what does Yext’s API mean for the future of location data? These were a few topics on this week’s BIA/Kelsey LIVE....
by BIA Advisory Group | Nov 3, 2016 | BIA, Blog
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Looking...
by Suzanne Ackley | Nov 2, 2016 | BIA, Blog, Local Advertising Forecast, Newspapers, SAM
Pinterest is not the only place consumers go for inspiration and planning — in fact adding print to digital helps consumer recall.”Print ads (in magazines) can be read more leisurely, and be more evocative; they can encourage readers to fantasize, to put...
by Rick Ducey | Nov 2, 2016 | BIA, Blog, Conferences
John Clark, executive director of NAB’s PILOT initiative and BIA/Kelsey’s Rick Ducey recently shared views in a video podcast about the kinds of innovative business models and technology solutions broadcasters are pursuing to tap into the growth of digital...
by BIA Advisory Group | Oct 28, 2016 | Blog, Local Advertising Forecast
What does BIA/Kelsey’s fresh ad forecast say about the future of local? Is Google trying to own the content and the pipes? And what is YellCast? These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating...
by BIA Advisory Group | Oct 27, 2016 | BIA, Blog
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. The...
by Suzanne Ackley | Oct 26, 2016 | BIA, Blog, SAM, SMBs
Small businesses are feeling more optimistic about their businesses and industries, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Two new questions added in Wave 20 (3Q/2016) of our survey deal...
by Patrick Buono | Oct 26, 2016 | Press Releases
BIA/Kelsey’s new ad forecast reveals online/digital’s share of the local advertising market will, for the first time, exceed the share of print media by 2018 CHANTILLY, Va. (Oct. 26, 2016) – In its new U.S. Local Advertising Forecast 2017, BIA/Kelsey, the leader in...
