by BIA Advisory Group | Jan 5, 2017 | Blog, Local Advertising Forecast, Mobile-Social
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions I’ve been tackling over the past few months. Among the $72 billion projected for U.S. mobile ads in 2021, search will...
by Celine Matthiessen | Jan 5, 2017 | BIA, Blog, SAM, SMBs
HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile are big players (Facebook, Snapchat, Twitter) and according to the infographic...
by Suzanne Ackley | Jan 4, 2017 | BIA, Blog, SAM, SMBs
Digital advertising continues to grow and provide many options for advertisers and the average number of media used by small and medium businesses is increasing. Traditional media channels (which includes direct mail, broadcast, radio, outdoors, direct to home, yellow...
by BIA Advisory Group | Jan 4, 2017 | BIA, Blog, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a periodic basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact...
by BIA Advisory Group | Jan 3, 2017 | BIA, Blog
Later this week, BIA/Kelsey will release its annual analyst predictions. As always it will aggregate the coming year’s outlook in all of the key areas that analysts cover. As a sneak peek, below are the predictions in the mobile, social and emerging tech...
by BIA Advisory Group | Jan 2, 2017 | BIA, Blog
Pick your target. Know what you are up against. Maximize your local budget. All simple rules of thumb that marketers use when deciding where and how much to advertise. But within each local media market, there can be significant variability in spending by channel and...
by Suzanne Ackley | Dec 19, 2016 | BIA, Blog, SAM, SMBs
Franchisees use an average of 20 different advertising channels to reach customers, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). “It’s more important than ever to be where the customer is, whether in print,...
by Suzanne Ackley | Dec 16, 2016 | BIA, Blog, Conferences, SMBs
The question of “when it comes to content which is better, long form or short form?” came up during a case study panel at BIA/Kelsey’s NEXT conference. Our panel attendees, who are leaders from major local marketing companies, had a lot to say on the...
by BIA Advisory Group | Dec 12, 2016 | BIA, Blog
Following the release of our free white paper, Every Location Counts — SEO in Local Brand Engagement, BIA/Kelsey will host a one-hour webinar this Wednesday at 11 AM Pacific to discuss our findings with George Freitag, Local Search Evangelist at Moz, which sponsored...
by BIA Advisory Group | Dec 8, 2016 | BIA, Blog, Sales Best Practices
Sales team composition is changing across all industries as information technology concentrates decision-making data in the hands of sales managers. Consequently, there are far more sales managers than at any time in history while the number of supporting roles, such...
