by BIA Advisory Group | Dec 12, 2016 | BIA, Blog
Following the release of our free white paper, Every Location Counts — SEO in Local Brand Engagement, BIA/Kelsey will host a one-hour webinar this Wednesday at 11 AM Pacific to discuss our findings with George Freitag, Local Search Evangelist at Moz, which sponsored...
by BIA Advisory Group | Dec 8, 2016 | BIA, Blog, Sales Best Practices
Sales team composition is changing across all industries as information technology concentrates decision-making data in the hands of sales managers. Consequently, there are far more sales managers than at any time in history while the number of supporting roles, such...
by Suzanne Ackley | Dec 8, 2016 | BIA, Blog, Conferences, SMBs
“Content is not King, it’s the Emperor” said Constant Contact’s Heather Jackson during a case study panel at BIA/Kelsey’s NEXT conference on Tuesday. According to Heather, the biggest hurdle small businesses have is trying to come up with...
by Suzanne Ackley | Dec 6, 2016 | Blog, Conferences
Millennials prefer to be coached, not managed… according to Kimberli Lewis of Global Business Therapy. We often focus on the challenges women face in the workforce as opposed to how women can use their strengths to be more effective and get recognized. A...
by MacKenzie Lovings | Dec 6, 2016 | Press Releases
Report explores the new software category of sales enablement platforms and how it is optimizing the tasks of hiring, reporting and management CHANTILLY, Va. (December 6, 2016) – A new research report from BIA/Kelsey suggests there’s a need for sales leadership...
by Suzanne Ackley | Dec 6, 2016 | BIA, Blog, Conferences, Mobile-Social, SAM, SMBs
80% of small and medium businesses will use at least one social media channel for advertising and promotion in 2017. That was one of the takeaways from the opening session of BIA/Kelsey’s NEXT conference in Boston when analysts from BIA/Kelsey gave their...
by Patrick Buono | Dec 5, 2016 | Press Releases
Report explores the use of SEO tools in the changing landscape of online marketing, specifically how to plan and calibrate regional and local marketing investments in a multichannel environment. CHANTILLY, Va. (Dec. 5, 2016) – A new research report from BIA/Kelsey...
by BIA Advisory Group | Dec 5, 2016 | BIA, Blog
Are beacons dead, as Euclid asserts? What does Amazon’s latest move mean for local? and what will pay-per-call add to Goodzer’s SMB marketing suite? These were a few topics on this week’s BIA/Kelsey LIVE, including guest, Goodzer’s Lori Faunce....
by BIA Advisory Group | Dec 1, 2016 | BIA, Blog
It’s been a while since we’ve caught up with MapQuest. The original online mapping and navigation tool is still going strong and is going deeper into local and enterprise utilities. That’s been advanced most recently with its acquisition of Social...
by Suzanne Ackley | Nov 30, 2016 | BIA, Blog, SAM, SMBs
In the spirit of the holidays and gift lists, BIA/Kelsey offers up our 2nd annual Holiday Wish List for SMBs. So what products and services are small and medium businesses most interested in adding to their marketing activities in 2017? In Wave 20 of our Local...
