by Celine Matthiessen | May 12, 2017 | Blog, Conferences, SMBs
Nearly all of small businesses use social media (pages, ads, native, video, etc.) to advertise, whether free or paid solutions. And according to our Local Commerce Monitor™ survey of small businesses (Q3/2016) they are investing in their social media...
by Celine Matthiessen | May 11, 2017 | BIA, Blog, SMBs
BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016) asks small businesses in key industries such as financial services (banks, accountants, tax services and financial-based franchises) about their advertising strategies. As with other...
by Suzanne Ackley | May 10, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Verticals
Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services...
by Patrick Buono | May 10, 2017 | Press Releases
LOCAL IMPACT Los Angeles on June 7 will Explore TV, Mobile, Video and Social Advertising Spending, Media Trends, Digital Competition, and Voice and AI Search CHANTILLY, Va. (May 10, 2017) Local advertising in the state of California will reach $18.5 billion in 2017...
by Celine Matthiessen | May 8, 2017 | BIA, Blog, Conferences, SMBs
At our upcoming Local Impact Los Angeles Conference, we will kick off the day with a major key trend in local: social advertising. While Facebook leads in adoption by small businesses — 77.6% of small businesses have a Facebook page, that’s only the...
by BIA Advisory Group | May 5, 2017 | Blog, Conferences
In a digital age, voice calls continue to be an under-recognized form of business lead. And as we examined in a recent report, this area of call commerce is advancing quickly and in parallel with the rise of AI. This includes the ability for marketers to optimize ad...
by Suzanne Ackley | May 3, 2017 | BIA, Blog, SAM, SMBs
When it comes to their social media marketing, retail small businesses prefer the channels that are visually oriented, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016). As with the small businesses in most of the other...
by Suzanne Ackley | May 1, 2017 | BIA, Blog, SAM, SMBs
National Small Business Week, a signature event of the U.S. Small Business Administration, kicked off on Sunday, April 30 and runs all week. For Small Business Week YP, who is a sponsor for Small Business Week, is hosting a webinar on Wednesday, May 3, on the five...
by Rick Ducey | May 1, 2017 | BIA, Blog, Conferences
Publishers in pursuit of digital revenue growth work on two basic revenue models, selling access to audiences and selling access to content. Fortune’s reading of IAB’s recent estimate that digital ad revenue grew by over 20% last year to $72.5 billion is...
by Rick Ducey | May 1, 2017 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
The social media advertising industry targeting local audiences in the U.S. will more than double to $31.5 billion by 2021, up from $14.9 billion in 2016. As social platforms like Facebook have made direct monetization of their platforms a reality, there is a strong...
