by Suzanne Ackley | Jun 14, 2017 | BIA, Blog, SAM, SMBs, Verticals
Entertainment small businesses lead the way in committing more ad dollars to their digital marketing, more than any other vertical, Small businesses in the entertainment* vertical are allocating nearly half of their advertising budget to digital advertising, according...
by Suzanne Ackley | May 31, 2017 | BIA, Blog, SAM, SMBs, Verticals
Despite the strong growth of digital and mobile media advertising, small businesses in the Home and Trade vertical (construction/contracting, plumbers, HVAC, etc.) continue to prefer traditional media channels for advertising and promotion, according to data from...
by BIA Advisory Group | May 25, 2017 | BIA, Blog
The art of tracking, analyzing and optimizing inbound phone leads — also known as call commerce — has taken on new life with advancements in AI. The process of extracting meaning and insights from spoken dialogues is getting smarter by the day. This was...
by Suzanne Ackley | May 24, 2017 | BIA, Blog, SAM, SMBs
One thing has been obvious across the past several waves of BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses — the bigger the small business the more likely they are to choose to have assistance with their digital advertising (the “Do...
by Rick Ducey | May 18, 2017 | BIA, Blog
In a joint project BIA/Kelsey just completed with MediaMax resulting in the ebook, The Win of Going Local and a forthcoming webinar on the same topic, we took a hard look at BIA/Kelsey’s forecast for ad spend targeting local audiences through 2021. In the chart...
by Rick Ducey | May 18, 2017 | BIA, Blog, Conferences, Mobile-Social
The ideal for marketers is to not just better understand their customer segments in terms of attributes, behaviors, and contextual data. That is half the problem, getting a deep understanding of who interacts (or should) with your brand and why. The second half of the...
by Suzanne Ackley | May 17, 2017 | BIA, Blog
MediaMax Network (MMN) and BIA/Kelsey collaborated to develop an eBook entitled. The Win of Going Local, which looks at how national brands can use localized media campaigns to drive higher growth. In the 15 page ebook, read about how “Brand marketers are going...
by Patrick Buono | May 17, 2017 | Press Releases
MediaMax and BIA/Kelsey present key findings about national advertisers’ increasing investment in local activation May 17, 2017 – Valhalla, NY – MediaMax Network (MMN), the leading provider of local advertising solutions, announces a new partnership with BIA/Kelsey to...
by Suzanne Ackley | May 16, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social
Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California’s 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile...
by Celine Matthiessen | May 15, 2017 | BIA, Blog, Conferences, Mobile-Social, SMBs
Smartphones are used by just about everyone, and they’re being used to make offline buying decisions. In fact, more than 50% of all retail purchases are influenced by mobile, according to the National Retail Federation, and that’s not just paid...
