by BIA Advisory Group | Jul 18, 2017 | BIA, Blog, Mobile-Social
At our BIA/Kelsey LOCAL IMPACT: New York last week at IAB’s Ad Lab, we convened a discussion group with participants across various media channels and organizations on the topic of digital buying and selling. Our goal was framing four key pillars that impact...
by Suzanne Ackley | Jul 12, 2017 | BIA, Blog, SAM, SMBs
A couple of weeks ago I discussed why some small businesses prefer to DIY their digital advertising and why others prefer paid assistance, such as Agencies — based on information from our Local Commerce Monitor™ survey of small businesses (Q3/2016). As...
by MacKenzie Lovings | Jul 12, 2017 | Press Releases
Mobile Replaces Radio in the Top Five Media; Direct Mail Remains Dominant Player CHANTILLY, Va. (July 12, 2017) – In the midyear update to its U.S. Local Advertising Forecast 2017, BIA/Kelsey forecasts the overall local media marketplace to experience consistent...
by Celine Matthiessen | Jul 10, 2017 | BIA, Blog, SMBs
Microsoft recently announced three new tools they are rolling out to Office 365 Premium small business subscribers and to everyone by end of the year. Currently Microsoft offers 365 small biz subscribers a booking tool and customer management tools that keep them in...
by Suzanne Ackley | Jun 29, 2017 | BIA, Blog, SAM, SMBs
Yesterday we discussed why some small businesses prefer to DIY. Today we dive into why other small businesses prefer paid assistance, such as working with an agency or paying for someone to manage their digital presence or social media marketing. The top reasons they...
by Suzanne Ackley | Jun 28, 2017 | BIA, Blog, SAM, SMBs
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a “Do It Myself” (DIY) model for...
by Suzanne Ackley | Jun 27, 2017 | BIA, Blog, SAM, SMBs
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a “Do It Myself” (DIY)...
by Patrick Buono | Jun 27, 2017 | Press Releases
LOCAL IMPACT New York on July 12 at the IAB Ad Lab will examine advertising trends of the leading business verticals in New York, along with effects of digital competition and the opportunities of advanced TV. CHANTILLY, Va. (June 27, 2017) Local advertising spending...
by Rick Ducey | Jun 27, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers
At next month’s BIA/Kelsey LOCAL IMPACT: New York event we’ll be featuring a “share of wallet” session led by BIA/Kelsey’s Mark Fratrik joined by TVB’s Steve Sturm and comScore’s Steve Walsh to dissect our recently released...
by Rick Ducey | Jun 16, 2017 | BIA, Blog, Broadcast, CTV/OTT, Local Advertising Forecast, Mobile-Social
BIA/Kelsey’s announced at Vidweek’s Programmatic Summit and in its new insight report, The Rise of Advanced TV Platforms, that its updated (June 2017) local video forecast calls for linear and digital video platforms to grow by $5.4 billion from $31.9...
