by Rick Ducey | May 1, 2017 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
The social media advertising industry targeting local audiences in the U.S. will more than double to $31.5 billion by 2021, up from $14.9 billion in 2016. As social platforms like Facebook have made direct monetization of their platforms a reality, there is a strong...
by Suzanne Ackley | Apr 26, 2017 | BIA, Blog, Broadcast, Mobile-Social, Newspapers, Radio, SAM, SMBs
Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of small businesses (Q3/2016). LCM dives into their spending,...
by Patrick Buono | Apr 21, 2017 | Press Releases
comScore station-level local television data will be integrated into BIA/Kelsey’s broadcast products to deliver local market audience/ratings metrics Chantilly, VA (April 21, 2017) – BIA/Kelsey and comScore announced a new partnership today that will integrate...
by Suzanne Ackley | Apr 21, 2017 | BIA, Blog, SAM, SMBs
Last year Facebook introduced chatbots to its Messenger app, but businesses have reportedly been slow to adopt the technology. “Chatbots were always a means to an end, not an end,” said Stan Chudnovsky, head of product at Messenger. “Our goal was...
by Patrick Buono | Apr 20, 2017 | Press Releases
BIA/Kelsey will now include retransmission consent estimates in its five-year television forecast CHANTILLY, Va. (April 20, 2017) – Retransmission consent agreements between local television stations and cable/satellite companies contributed to total...
by Suzanne Ackley | Apr 20, 2017 | BIA, Blog, SMBs
This week Snapchat announced it was rolling out a new feature on its platform called World Lenses. World Lenses is basically a filter, but live Augmented Reality (AR). With World Lenses, anyone with a smartphone camera can add 3D elements to any scene they want to...
by Rick Ducey | Apr 14, 2017 | BIA, Blog
A generational change in television advertising is underway. The industry is, first at the national level but certainly moving into local television, moving beyond buying and selling based on gender/age demographics and into advanced audience targeting. USIM’s...
by Celine Matthiessen | Apr 12, 2017 | BIA, Blog, SMBs
According to an IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers’ websites. eMarketer expects three in 10 internet users will be using blockers by the end of 2018. IAB also noted that twenty...
by BIA Advisory Group | Apr 7, 2017 | BIA, Blog
Bing tests local search chatbots, Starbucks tests mobile order-only stores and Amazon Alexa tests location tracking. These were the topics discussed on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we’ll...
by Suzanne Ackley | Apr 4, 2017 | BIA, Blog, Conferences, Local Advertising Forecast, Radio
Broadcast radio advertising revenues in the Dallas-Ft. Worth radio market reached $306.4 million in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. This $306.4 million revenue estimate, which only includes over-the-air...
