by MacKenzie Lovings | Apr 4, 2017 | Press Releases
Share Rocket data will be delivered via BIA/Kelsey’s broadcast products; the firms are co-publishing the paper, “Local TV Station Roadmap for Monetizing Social Media,” to be released during the NAB Show in April. Chantilly, VA and Dallas, TX (April...
by BIA Advisory Group | Mar 31, 2017 | Blog, SMBs
Google enters fitness class scheduling, Pinterest makes an SMB power move, and Snapchat lags in SMB adoption. These were the topics discussed on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we’ll be live...
by Suzanne Ackley | Mar 31, 2017 | BIA, Blog, Local Advertising Forecast, Radio
Hubbard Radio, LLC’s WTOP-FM has firmly planted itself atop BIA/Kelsey’s list of radio stations with the highest estimated gross revenue in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. WTOP-FM, a staple...
by Patrick Buono | Mar 28, 2017 | Press Releases
News/Talk Category Bumps Higher for the Year, As Hubbard’s WTOP-FM Retains Lead Spot among the Top 10 Revenue-Generating U.S. Radio Stations In 2016 CHANTILLY, Va. (March 28, 2017) – The digital advertising income of U.S. radio stations continued its ascent in 2016,...
by Celine Matthiessen | Mar 27, 2017 | BIA, Blog, Mobile-Social, SMBs
Instagram reports more than 1 million monthly advertisers with, according to the company, most being small businesses. According to a recent article on Forbes.com, Instagram’s focus on DIY advertising tools for small businesses has paid off. Instagram also...
by Suzanne Ackley | Mar 23, 2017 | Blog, Broadcast, SAM, SMBs
Small businesses who advertise on TV/Cable are heavy users of traditional media, according to our current Local Commerce Monitor™ survey of SMBs (Q3/2016). In fact, the most popular traditional channels include: cable, direct mail, community sponsorships, print...
by Suzanne Ackley | Mar 22, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Snapchat is one of the most popular apps for consumers (particularly millennials), according to a new comScore report , but how popular is it with small businesses? Snapchat, a recent addition to our Local Commerce Monitor™ survey of small businesses...
by Mark Fratrik | Mar 17, 2017 | BIA, Blog, Local Advertising Forecast, Radio
Over the air radio broadcasters find themselves in an increasingly competitive marketplace for both listeners and advertisers. Satellite delivered audio programming, podcasts, and internet streaming services and online and mobile apps all provide alternatives for...
by BIA Advisory Group | Mar 17, 2017 | BIA, Blog, Mobile-Social
McDonald’s enters mobile payments, Google upgrades dispay ads and Yext files for a long-anticipated IPO. These were the topics discussed on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we’ll be...
by Patrick Buono | Mar 16, 2017 | Press Releases
New report provides insights into franchisee advertising activities and trends, including how they spend co-op advertising incentives across traditional and digital media. CHANTILLY, Va. (March 16, 2017) – A new report from BIA/Kelsey titled “Advertising and Marketing...
