by MacKenzie Lovings | Dec 7, 2023 | Press Releases
Healthcare survey shows spending trends of healthcare marketers and that generative artificial intelligence services are heavily entering the marketing landscape. [Westerville, OHIO/Chantilly, VIRGINIA, December 7, 2023] – A comprehensive healthcare survey by BIA...
by BIA Advisory Group | Dec 5, 2023 | BIA, Blog, Economic Pulse
Economic Pulse: BIA’s Monthly Quick Take for December 2023 Author: Nicole Ovadia, VP, Forecasting BIA Happy Holidays! The festive season is officially upon us as we all check our lists twice and scan our long to-do lists. Many have begun getting ready for the...
by Leyla Chatti | Nov 14, 2023 | BIA, BIA Podcast, Blog
The rise of Retail Media Networks (RMNs) is reshaping the world of advertising. These digital platforms, operated by retail giants such as Amazon and Walmart, offer a new avenue for brands and agencies to connect with their target audience, amplify their reach, and...
by BIA Advisory Group | Oct 30, 2023 | BIA, Blog, Economic Pulse, Political Advertising
It is absolutely amazing to me that we are at the end of October already. Things here at BIA have been quite busy the last few weeks as we were feverishly working to publish our latest forecast updates in time to help with the budget prep that we know is going...
by Suzanne Ackley | Oct 26, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
There’s just over a week to go until the 2023 election (and early voting is well underway in many places). Being an odd year there are no National elections, but there are some key races where advertising money is being spent. Kentucky, Louisiana, and...
by Patrick Buono | Oct 23, 2023 | Press Releases
Impact of Global Economy Expected to Keep Most Business Categories Down; Without political the increase for the U.S. Local Ad Forecast in 2024 is only 2.2% CHANTILLY, Va. (Oct 23, 2023) – In its newly released 2024 U.S. Local Advertising Forecast, BIA...
by Rick Ducey | Oct 20, 2023 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let’s take a look at a...
by Rick Ducey | Oct 19, 2023 | BIA, BIA Podcast, Blog, Broadcast, Radio, Sales Best Practices
Todd Handy, SEBPO’s chief revenue officer joined BIA’s Rick Ducey for a Leading Local Insights Podcast, Unraveling the Future of Local Media Revenue, to discuss how traditional media companies can grow digital revenues both in Q4 2023 and more so in 2024....
by Rick Ducey | Oct 9, 2023 | Blog, Broadcast, CTV/OTT
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in September, the webinar, The Streaming Forecast for Local Broadcasters,...
by Rick Ducey | Oct 2, 2023 | BIA, Blog, CTV/OTT
Nexstar Media Group recently released a Request for Proposals seeking, “a next-generation audience measurement partner capable of providing data that accurately reflects the scale and power of the company’s national and local media businesses.” This is a...
