Challenge

Adjusting project costs and managing political interruptions in various markets is difficult as election day approaches. 

Solution

We utilize BIA ADVantage’s comprehensive political forecast for all local TV markets to anticipate cost adjustments and inform clients about markets prone to political interruptions, particularly near election day.  

Result

BIA’s political forecast proves invaluable in enlightening our local investment, planning, and client teams about the local nuances and impact of political expenditure.