Case Study
Case Study: Major OTT Company, Head of Marketing 


We are seeking projected CTV/OTT spending for the 2024 political campaigns.  


There is a noticeable trend towards the need for local market-targeted CTV/OTT advertising across all 210 TV markets. Using the detailed U.S. local advertising forecast in BIA ADVantage for all of our local markets, we were able to compare advertising spend across media and build plans and budgets for our CTV/OTT channels.  


The data provided in BIA ADVantage was impeccable and afforded us the crucial intelligence necessary to craft our strategic action plans. 

How to Engage BIA

We would welcome the opportunity to speak with you about your business objectives and projects

Please email us at or contact us here.

We will contact you within 48 business hours to set up a discussion.