Challenge

We are seeking projected CTV/OTT spending for the 2024 political campaigns.  

Solution

There is a noticeable trend towards the need for local market-targeted CTV/OTT advertising across all 210 TV markets. Using the detailed U.S. local advertising forecast in BIA ADVantage for all of our local markets, we were able to compare advertising spend across media and build plans and budgets for our CTV/OTT channels.  

Outcome

The data provided in BIA ADVantage was impeccable and afforded us the crucial intelligence necessary to craft our strategic action plans.