by BIA Advisory Group | Sep 21, 2023 | Press Releases
BIA CEO Addresses Television’s Share of the Local Advertising Marketplace for Key Ad Spending Verticals CHANTILLY, Va. (September 21, 2023) – BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in...
by MacKenzie Lovings | Sep 21, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising, Verticals
Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place Thu, Sept. 21, 2023. In his presentation, Tom discusses the drivers behind the...
by Thomas Buono | Sep 20, 2023 | BIA, Blog
Anniversaries present a key moment to recognize the people behind one’s success. That is exactly what I’d like to do as BIA celebrates its 40th anniversary this September. As I think about the 40 years, I am grateful for the team we have put together, the services we...
by Rick Ducey | Sep 7, 2023 | BIA, Blog, Local Advertising Forecast, Political Advertising
In the 2020-2026 time frame, Political digital ad spending estimates for even years hovers around $2 billion. However, in the 2024 general election cycle, BIA forecasts a 28 percent jump in digital media spending from 2020’s $2.07 billion to $2.64 billion in...
by BIA Advisory Group | Aug 28, 2023 | BIA, Blog, Economic Pulse, Political Advertising
With the first Republican Primary debate happening last week, there is no denying that the 2024 Presidential Election Cycle is upon us. While the actual election isn’t scheduled for more than 14 months from now, it’s not too early to consider the implications...
by BIA Advisory Group | Aug 24, 2023 | BIA, Blog, Local Advertising Forecast, Political Advertising
With the first Republican Primary debate finished, “Primary Season” for the 2024 Presidential Election is officially upon us. This makes it the perfect time to dive in and compare what happened in 2020 to what we are expecting in 2024 with a focus on the...
by Suzanne Ackley | Aug 18, 2023 | Blog, Broadcast, Local Advertising Forecast
Nexstar stays on top, Gray is back, and TEGNA drops a spot. We have updated our original list based on financial reports filed by some of the publicly traded group owners, our proprietary survey of broadcasters, and also a full forecast update from BIA on local...
by Suzanne Ackley | Aug 17, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
We all expect political advertising spend to go off the charts in 2024, but before then, there is spending to capture now with key issues and elections fueling early spending. Let’s start with the spend estimates first. With the 2023 elections a little over two...
by BIA Advisory Group | Jul 31, 2023 | BIA, Blog, Economic Pulse
I’m heading out on vacation later this week. I’m off to the Netherlands for ten days and, thankfully, I am not going on a cruise as I do want to see Amsterdam. And it looks like repeating this trip again next summer will require a visa (and fee, of course) but I...
by Patrick Buono | Jun 28, 2023 | Press Releases
The adjustment in local advertising revenue is mainly due to a decrease in digital advertising plus a slow economic start to the year. Chantilly, VA (June 28, 2023) – BIA Advisory Services has decreased its 2023 U.S. Local Advertising Forecast estimate to $161.7...
