by MacKenzie Lovings | Jun 28, 2023 | BIA, BIA ADVantage, Blog, Local Advertising Forecast
At the start of every year, BIA surveys the media industry to do a comprehensive assessment of advertising revenue. In parallel, the forecast team examines the advertising marketplace and the economy noting changes affecting spend. This year, a couple of major issues...
by BIA Advisory Group | Jun 26, 2023 | BIA, Blog, Economic Pulse
Recently I attended Radio Ink’s Hispanic Radio Conference in Miami. It was a phenomenal and inspiring gathering to talk about Hispanic consumers and how to reach, entertain and motivate them. I walked away from the conference reminded how powerful and impactful the...
by Patrick Buono | Jun 21, 2023 | Press Releases
MAPro Breeze is a web application built on the foundation of MEDIA Access Pro™. Chantilly, VA (June 21, 2023) – BIA Advisory Services’ MEDIA Access Pro™ (MAPro) has long-been the broadcast industry’s resource for thousands of fields of data on TV and...
by MacKenzie Lovings | Jun 21, 2023 | BIA, Blog, Broadcast, Radio
BIA’s MEDIA Access Pro™ (MAPro) has long been recognized as the premier resource for broadcast information, delivering thousands of fields of data on television and radio organizations. The BIA team is proud to continuously serve a large customer base that uses...
by MacKenzie Lovings | Jun 21, 2023 | BIA, BIA ADVantage, Blog, Local Advertising Forecast
BIA’s MEDIA Access Pro™ (MAPro) has long been recognized as the premier resource for broadcast information, delivering thousands of fields of data on television and radio organizations. The BIA team is proud to continuously serve a large customer base that uses...
by Lauren Ross | Jun 15, 2023 | BIA, Blog, Radio
About 30% (or about 460) of the commercial radio owners with an estimated $80 million or less in total revenue in the U.S. made their most recent acquisition or launched their newest station 20 or more years ago. Nearly 15% of these owners acquired/turned on their...
by Patrick Buono | Jun 14, 2023 | Press Releases
Nearly 2,000 U.S. Commercial and Non-Commercial AM And FM Radio Stations Are Programmed with Spanish Formatting. CHANTILLY, Va. (June 14, 2023) – BIA Advisory Services has published its inaugural Hispanic Radio Stations Directory, the first comprehensive guide to...
by MacKenzie Lovings | Jun 14, 2023 | BIA, Blog, Radio
A large and growing list of radio stations in the U.S. are serving a diverse and fast-growing portion of the Hispanic population. To deliver a resource for this important and vibrant segment in media, BIA is pleased to publish its inaugural Hispanic Radio Stations...
by Suzanne Ackley | Jun 6, 2023 | BIA, Blog
Online retailers have a wealth of first-party consumer shopping and buying behavior. They know what shoppers search for, click on, add to their carts, and then remove only to add it back again a few more times. The amount of information Amazon knows about me is...
by Leyla Chatti | Jun 1, 2023 | BIA, Blog, COVID Pandemic, Local Advertising Forecast, Verticals
The pandemic shook the world and affected many business verticals, disrupted economies and reshaped industries. As governments imposed strict lockdowns, businesses faced a multitude of challenges, with issues like supply chain delays, rising interest rates, employment...
