Major CTV publisher seeking local market entry knowledge and strategies for sales force prioritization and organization with media agencies. Situation Analysis With the growth of CTV ad spending targeting local markets, a major CTV publisher was looking to expand its...
Insights from BIA
BIA Case StudiesCase Study: Top Agency, EVP Local Activation
Challenge Adjusting project costs and managing political interruptions in various markets is difficult as election day approaches. Solution We utilize BIA ADVantage's comprehensive political forecast for all local TV markets to anticipate cost adjustments and inform...
Case Study: Major OTT Company, Head of Marketing
Challenge We are seeking projected CTV/OTT spending for the 2024 political campaigns. Solution There is a noticeable trend towards the need for local market-targeted CTV/OTT advertising across all 210 TV markets. Using the detailed U.S. local advertising forecast in...
Case Study: Identifying emerging technologies that will give Radio a competitive edge
Client: GeoBroadcast Solutions Situation Analysis GeoBroadcast Solutions serves the FM radio industry by helping it to innovate and bring to market technologies that help radio broadcasters maximize their signal and grow revenues. MaxxCasting™️...
Case Study: AdTech Company Providing Data-Driven Solutions in Performance Advertising
Situation Analysis A leading Adtech firm serving major publishers such as Walt Disney TV, NBCU, Paramount, FOX, WBD, and A+E needed to learn more about the ATSC 3.0 roll-out status in the U.S. The firm provides cross-platform linear and digital performance-based...
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