by Suzanne Ackley | Feb 27, 2017 | BIA, Blog, SAM, SMBs
The higher spending SMBs, which we call Plus Spenders*, use an average of 20.8 different media channels for advertising and promotion, according to Wave 20 (Q3/2016) of our Local Commerce Monitor™ survey of small and medium businesses. But while the number of...
by Patrick Buono | Feb 27, 2017 | Press Releases
Proprietary survey of small to medium-sized businesses (SMBs) that spend at least $25,000 a year on marketing reveals increased spending plans and use of multiple platforms for 2017. CHANTILLY, Va. (Feb. 27, 2017) – New findings from BIA/Kelsey’s proprietary...
by BIA Advisory Group | Feb 24, 2017 | BIA, Blog
The on-demand economy evolves, the internet of things finds its way to local, and ClipCall brings multimedia to local services. These were the topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and...
by Suzanne Ackley | Feb 22, 2017 | BIA, Blog, SAM, SMBs
Email marketing is a low cost and target rich way for small businesses to market and communicate with current and potential customers without breaking their small advertising budgets. According to our Local Commerce Monitor™ survey of small businesses,...
by BIA Advisory Group | Feb 21, 2017 | BIA, Blog
BIA/Kelsey has released A Data-Driven Approach to Marketing Information Acquisition, a sponsored research report exploring the how analysts can use an initial wide-ranging investigational step to discover target customers followed by refinement of selection criteria....
by Celine Matthiessen | Feb 16, 2017 | BIA, Blog, SMBs
Accenture released a report that declared loyalty points are dead for consumers and there are new factors at play influencing consumers’ choices for loyalty. The Accenture Strategy report, ‘Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely’,...
by Suzanne Ackley | Feb 15, 2017 | BIA, Blog, SAM, SMBs
Community sponsored marketing like sports teams, civic groups, school and cultural event sponsorships is a great way for small business to show their local community support. With small businesses using multiple channels for marketing, community sponsorships can be a...
by BIA Advisory Group | Feb 15, 2017 | BIA, Blog, Mobile-Social
Comscore’s 2016 Retail eCommerce announced it’s 2016 total U.S. sales results this week. Overall, the eCommerce share of U.S. retail sales amounts to just eight percent. As GDP grows, retail’s total sales have dwarfed eCommerce’s growth,...
by BIA Advisory Group | Feb 14, 2017 | BIA, Blog
Like a lot of emerging tech, conversational commerce is making its way through the typical Gartner Hype Cycle. And now we’re in the “trough of disillusionment.” That’s not to say that the sector has cratered… but that things slow down as...
by Patrick Buono | Feb 14, 2017 | Press Releases
New BIA/Kelsey report examines the conversion to the ATSC 3.0 standard from a business perspective, explaining the effect on advertising revenue, television viewership and digital competition. CHANTILLY, Va. (Feb. 14, 2017) –An in-depth review of the commercial...
