by BIA Advisory Group | Feb 24, 2017 | BIA, Blog
The on-demand economy evolves, the internet of things finds its way to local, and ClipCall brings multimedia to local services. These were the topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and...
by Suzanne Ackley | Feb 22, 2017 | BIA, Blog, SAM, SMBs
Email marketing is a low cost and target rich way for small businesses to market and communicate with current and potential customers without breaking their small advertising budgets. According to our Local Commerce Monitor™ survey of small businesses,...
by BIA Advisory Group | Feb 21, 2017 | BIA, Blog
BIA/Kelsey has released A Data-Driven Approach to Marketing Information Acquisition, a sponsored research report exploring the how analysts can use an initial wide-ranging investigational step to discover target customers followed by refinement of selection criteria....
by Celine Matthiessen | Feb 16, 2017 | BIA, Blog, SMBs
Accenture released a report that declared loyalty points are dead for consumers and there are new factors at play influencing consumers’ choices for loyalty. The Accenture Strategy report, ‘Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely’,...
by Suzanne Ackley | Feb 15, 2017 | BIA, Blog, SAM, SMBs
Community sponsored marketing like sports teams, civic groups, school and cultural event sponsorships is a great way for small business to show their local community support. With small businesses using multiple channels for marketing, community sponsorships can be a...
by BIA Advisory Group | Feb 15, 2017 | BIA, Blog, Mobile-Social
Comscore’s 2016 Retail eCommerce announced it’s 2016 total U.S. sales results this week. Overall, the eCommerce share of U.S. retail sales amounts to just eight percent. As GDP grows, retail’s total sales have dwarfed eCommerce’s growth,...
by BIA Advisory Group | Feb 14, 2017 | BIA, Blog
Like a lot of emerging tech, conversational commerce is making its way through the typical Gartner Hype Cycle. And now we’re in the “trough of disillusionment.” That’s not to say that the sector has cratered… but that things slow down as...
by Patrick Buono | Feb 14, 2017 | Press Releases
New BIA/Kelsey report examines the conversion to the ATSC 3.0 standard from a business perspective, explaining the effect on advertising revenue, television viewership and digital competition. CHANTILLY, Va. (Feb. 14, 2017) –An in-depth review of the commercial...
by BIA Advisory Group | Feb 13, 2017 | Blog, Mobile-Social
Despite the tech media’s adoration for eCommerce, roughly 93 percent of U.S. retail spending happens in the offline physical world. But it’s increasingly influenced by digital means. This is the topic of a recent panel we ran. The question then becomes, what’s...
by BIA Advisory Group | Feb 10, 2017 | Blog, Mobile-Social, SMBs
Gartner Inc. this week released a very bullish report on the growth of the Internet of Things (IoT), the class of computational networked devices that are automating and animating consumer lives through voice assistance and personal tracking devices, such as the Apple...
