by BIA Advisory Group | Feb 1, 2017 | BIA, Blog
Uber, Lyft, HomeAdvisor, and hundreds more companies have emerged in the local on-demand economy, reshaping local services and employment structures. The latest, receiving an undisclosed amount in Series A funding today, is Grab A Gardener. More than $16 billion in...
by BIA Advisory Group | Jan 30, 2017 | BIA, Blog, Local Advertising Forecast, Mobile-Social
Voice search continues its ascent, Native-social takes over mobile advertising, and the on-demand model makes its way to heavy equipment. These were topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and...
by Rick Ducey | Jan 27, 2017 | BIA, Blog
At BIA/Kelsey’s NEXT conference last month in Boston, one of the more popular sessions featured Nish Parek from IBM Watson and Jodie Sassse from Equals 3 showing how artificial intelligence and cognitive computing can be applied to tough marketing problems....
by BIA Advisory Group | Jan 26, 2017 | BIA, Blog
Programmatic advertising is taking over local TV. Already having established beachheads in other digital media (and search…the original programmatic advertising), it’s coming to a TV near you. This is also the topic of a BIA/Kelsey white paper, publishing...
by Suzanne Ackley | Jan 25, 2017 | BIA, Blog, SAM, SMBs
Nearly one in four small and medium-sized businesses offer a loyalty program according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). The top industries that use loyalty are other personal services, retail,...
by BIA Advisory Group | Jan 25, 2017 | BIA, Blog, Mobile-Social
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving, tracking and...
by BIA Advisory Group | Jan 24, 2017 | BIA, Blog
Google Home, Amazon Echo, Siri, Cortana and a slew of other voice assistance services have come to market in recent years. As many as seven million home speaker units equipped with voice services were in U.S. homes at the end of 2016, according to a recent report by...
by BIA Advisory Group | Jan 24, 2017 | Blog, Local Advertising Forecast, Mobile-Social
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we’ve answered in a white paper that publishes today. Among the $72 billion projected for U.S. mobile ads in 2021*,...
by Patrick Buono | Jan 24, 2017 | Press Releases
Complimentary report reveals location-targeted ad spend will be 45 percent of overall mobile ad revenues by 2021. CHANTILLY, Va. (Jan. 24, 2017) – A new BIA/Kelsey Industry Watch report, “Getting to $72 Billion: BIA/Kelsey’s Mobile Ad Revenue Forecast,” explores...
by BIA Advisory Group | Jan 18, 2017 | BIA, Blog, Broadcast, Verticals
The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile...
