by BIA Advisory Group | Jan 18, 2017 | BIA, Blog, Broadcast, Verticals
The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile...
by BIA Advisory Group | Jan 18, 2017 | BIA, Blog
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? More importantly, what does this all mean for advertisers and campaign tactics? We covered the first two questions in the first half of a...
by Suzanne Ackley | Jan 18, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are increasingly using Instagram for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). While a Facebook page is still the most popular social media used by small businesses,...
by Rick Ducey | Jan 16, 2017 | BIA, Blog
The market for “big data” and related business analytics services is set to grow beyond $200 billion by 2020, according at least one estimate. With so much invested in data, marketers expect and want the best ROI. It turns out that location data provide a...
by BIA Advisory Group | Jan 13, 2017 | BIA, Blog
Facebook gets into ‘conquesting,’ Instagram gets into video ads, and Airbnb gets into restaurant reservations. These were topics on this week’s BIA/Kelsey LIVE, with a redux of our 2014 “bundle, or not to bundle” debate. Produced by Mitch...
by Suzanne Ackley | Jan 11, 2017 | BIA, Blog, SAM, SMBs
Direct Mail* remains the most used traditional media, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016), with 41.0% of small businesses using it for advertising or promotion. Direct mail has been the top #1 traditional...
by Patrick Buono | Jan 11, 2017 | Press Releases
Predictions cover emerging technologies, trends and opportunities for print, broadcast, mobile, social and digital media companies. CHANTILLY, Va. (Jan. 11, 2017) –BIA/Kelsey has released four of its top trends to watch in local media in 2017. These predictions are...
by BIA Advisory Group | Jan 11, 2017 | BIA, Blog, Broadcast, Mobile-Social
What’s the BIA/Kelsey analyst outlook for 2017? Like we do every year, predictions have been made and brought together across BIA/Kelsey analyst coverage areas. And the report publishes today. In addition to the sneak peek provided last week, four of the...
by Mark Fratrik | Jan 10, 2017 | BIA, Blog, Local Advertising Forecast, Radio
What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and online services. In a recent...
by BIA Advisory Group | Jan 10, 2017 | BIA, Blog, Mobile-Social, Newspapers
AirBnB, the home and apartment on-demand rental service, said yesterday it will lead a $13 million investment in Resy, a New York-based restaurant reservation service founded by entrpreneurs Gary Vaynerchuk, Ben Leventhal and Michael Montero. All have deep online...
