by Rick Ducey | May 8, 2018 | BIA, Blog, Mobile-Social
Today’s marketers and agencies have been hard at work with media and data intelligence companies to develop audience targeting matched to strategic consumer segmentation profiles. The goal is to align audience targeted media buys with relevant creative...
by MacKenzie Lovings | May 8, 2018 | Press Releases
New report examines how marketers are using television and mobile to design effective advertising campaigns across multi-platforms CHANTILLY, Va. (May 8, 2018) –BIA Advisory Services estimates advertisers will spend $20.8 billion in local television and $22.1 billion...
by Suzanne Ackley | May 7, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
80% of small businesses use social media for advertising and promotion, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Social Media Advertising and Small Businesses. This includes free social media channels, such as a...
by Patrick Buono | May 7, 2018 | Press Releases
LOCAL IMPACT DC event on May 10 will forecast share of wallet between digital and traditional media both nationwide and in local markets CHANTILLY, Va. (May 7, 2018) Local search advertising on Google and local advertising on YouTube will top $19 billion nationwide...
by MacKenzie Lovings | Apr 30, 2018 | Press Releases
BIA’s television forecast also indicates retransmission consent fees will add another $8.44B CHANTILLY, Va. (April 30, 2018) – BIA Advisory Services’ U.S. local advertising forecast indicates it will be a solid year for the television industry, with local television...
by Suzanne Ackley | Apr 26, 2018 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
BIA Advisory Services reported that video advertising in local will continue to outpace local advertising in growth for the next five years. Mobile local video is growing at 14.4% compound annual growth rate (CAGR) as increased consumer mobile usage is making location...
by Rick Ducey | Apr 25, 2018 | BIA, Blog, Conferences
Frank Friedman, president of Publicis Media Exchange, is a major thought leader and influencer working to encourage automation in buying spot TV. TVNewscheck ran an article earlier this year on Friedman’s efforts to “trail-blaze” an automated buying...
by Suzanne Ackley | Apr 18, 2018 | Blog, Broadcast, SAM, SMBs
Start-up small businesses reported that as they are getting established in their local markets they use a lot of free and low cost media. No surprise that they are focused on visibility and are heavy users of giveaways and community sponsorships. Of the paid...
by Patrick Buono | Apr 12, 2018 | Press Releases
LOCAL IMPACT DC event on May 10 will examine nationwide and local advertising spending, media trends, digital, and advertising technologies CHANTILLY, Va. (April 12, 2018) Local advertising spending in the Baltimore-Washington metro area will reach $7.9 billion in...
by Mark Fratrik | Apr 6, 2018 | BIA, Blog, Radio, SAM
Transaction Volume High and Top Billing Radio Stations Remain the Same Our first edition of Investing In Radio® Market Report reports that the radio industry reported a 9.7% percent increase in online revenues, compared with a slight decline in over-the-air income of...
