by Rick Ducey | Jun 8, 2018 | BIA, Blog
Some businesses have customer loyalty programs and others don’t. According to BIA’s research, about 60 percent of small and medium businesses (SMBs) either have or plan to have a customer loyalty program. Here’s the question: do customer loyalty...
by Suzanne Ackley | Jun 7, 2018 | BIA, Blog, SAM, SMBs
Out of necessity, small businesses are the quintessential multi-taskers when it comes to advertising and marketing their businesses. Technology and the low cost of digital advertising has made it somewhat easier for a small business to advertise on their own. In fact...
by Rick Ducey | Jun 5, 2018 | BIA, Blog, CTV/OTT
NAB’s PILOT commissioned BIA Advisory Services to explore how ATSC 3.0 can help broadcasters develop new revenue and public service opportunities in the data-driven marketing and audience targeting landscape. BIA Advisory Services presented several prominent...
by Rick Ducey | Jun 4, 2018 | BIA, Blog, Broadcast, SAM, SMBs
Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to...
by Rick Ducey | Jun 4, 2018 | BIA, Blog, Broadcast, SAM, SMBs
Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to...
by Patrick Buono | May 30, 2018 | Press Releases
comScore’s station-level local television data enhances the integrated, full view into local television markets delivered by BIA ADVantage Chantilly, VA (May 30, 2018) – BIA Advisory Services today announced it has integrated comScore’s local television audience...
by Celine Matthiessen | May 30, 2018 | BIA, Blog, Broadcast
Advertisers expect media sellers to have knowledge of their market, business and what works for advertising. In fact, our small business survey (Local Commerce Monitor) respondents rank in-depth product intelligence and the value of the product vs. others as top wants...
by Rick Ducey | May 29, 2018 | Blog, Broadcast, CTV/OTT, Vantage Point
In this BIA Vantage Points invited post, Premium Media 360, a TV data automation firm that synchronizes data among media and agency partners, argues that having data and automating TV advertising platforms are critical success factors. However, there remains the...
by Suzanne Ackley | May 22, 2018 | Blog, Local Advertising Forecast, Mobile-Social, SAM, SMBs
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers...
by Thomas Buono | May 10, 2018 | BIA, Blog, Broadcast, CTV/OTT, Mobile-Social
At NAB Headquarters in DC today, BIA is welcoming traditional and digital media executives to discuss the robust DC/VA/MD ad market at our first regional event of this year, LOCAL IMPACT DC. We are also officially announcing our name change. First, let’s discuss...
