by Suzanne Ackley | Aug 20, 2018 | BIA ADVantage, Blog, SAM, SMBs
BIA will be releasing results of a newly designed survey including local, and now multi-location/regional and national, businesses that target local audiences in their advertising and marketing. The new survey series, Survey of Advertising and Marketing – SAM,...
by Rick Ducey | Aug 8, 2018 | BIA, Blog
Local media executives already are or soon will be headed into budgeting season. CEOs, CROs, and CFOs will be working with executives at their various business units to develop top-level views of advertising expectations and other secular and cyclical industry...
by Celine Matthiessen | Jul 20, 2018 | BIA, Blog, Mobile-Social, Verticals
BIA forecasts that the spend on retail will increase to $32.93 billion by 2022. With the increase in mobile usage throughout this forecasted period, mobile advertising is going from 7.9% of the total retail spends in local to 12.7% in 2022. Amazon and the rise of...
by Rick Ducey | Jul 12, 2018 | BIA, Blog
National brands want to both look good at the local level and drive engagement. Balancing brand policies with local autonomy is boosted with automated platforms. The “Local as a Service” (LaaS) space is dynamic and innovative, comprising a landscape of...
by Rick Ducey | Jul 11, 2018 | BIA, Blog, Broadcast, CTV/OTT
BIA Advisory Service’s released our latest report in the advanced TV series, Advanced TV and Innovation in Local Markets. To dig into the current marketplace trends and get informed views about what the leading indicators are and what we should expect to see,...
by Patrick Buono | Jun 21, 2018 | Press Releases
LA’s $9.1 Billion in Ad Spending Growth Goes to Mobile and Digital Devices, While Traditional Platforms Like Direct Mail, Television, and Radio Remain Strong Performers CHANTILLY, Va. (June 21, 2018) – Experts from across the local advertising and marketing,...
by Celine Matthiessen | Jun 14, 2018 | BIA, BIA ADVantage, Blog
“Driving sales growth today requires fundamentally different ways of working as well as outstanding execution across large, decentralized sales teams and channel partners,” McKinsey recently noted in an article on the benefits and effectiveness of digital...
by Suzanne Ackley | Jun 14, 2018 | BIA, Blog, Broadcast, Conferences, Mobile-Social
Los Angeles may be the second largest market in terms of population, but BIA’s advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That’s almost half of the $18.8 Billion in local...
by Patrick Buono | Jun 12, 2018 | Press Releases
LOCAL IMPACT Los Angeles on July 12 will explore mobile, television, direct mail and digital advertising channels, local marketing automation, and advertiser spending intentions to present a comprehensive analysis of the local media marketplace in California....
by Patrick Buono | Jun 11, 2018 | Press Releases
New data integration part of continuing alliance between BIA and SalesFuel to deliver local market sales and advertising intelligence through their proprietary data platforms. Chantilly, VA (Jun 11, 2018) – BIA Advisory Services today announced the...
