by Rick Ducey | Sep 25, 2018 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from John Hane, President, Spectrum Co. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not...
by MacKenzie Lovings | Sep 25, 2018 | Press Releases
Local market forecasts for all 268 Radio and 210 TV markets available in BIA’s digital data platform. Data valuable for budgeting and selling on both nationwide and local level. CHANTILLY, Va. (Sept. 25, 2018) – BIA Advisory Services, the leader in broadcasting and...
by Rick Ducey | Sep 21, 2018 | BIA, Blog, Broadcast
NOTE: This post was revised 9/21/18 to correct an editing error. As BIA works with clients to strategize revenue growth prospects for local TV, we’re considering the Total Addressable Markets (TAM) for broadcast television versus digital platforms. It’s a...
by Rick Ducey | Sep 18, 2018 | BIA, Blog
The Future Today Institute (FTI) just released its 2019 Trend Report for Journalism, Media and Tech examining 108 significant trends including topics such as AI, block chain, virtual reality, bots, machine learning and ranging into areas like accountability and...
by Suzanne Ackley | Sep 12, 2018 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the...
by Patrick Buono | Sep 12, 2018 | Press Releases
LOCAL IMPACT New York conference on September 26 to examine advertising trends of the leading business verticals in New York, along with effects of digital competition and the opportunities of advanced TV CHANTILLY, Va. (September 12, 2018) – Local advertising...
by Rick Ducey | Sep 5, 2018 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Robert Hawthorne, President, Hawthorne Search. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views...
by Thomas Buono | Aug 29, 2018 | BIA, BIA ADVantage, Blog, Broadcast
In this third part of our series examining how to build a grounded revenue budget for 2019, we’d like to offer our top three recommendations for growth in 2019. Recommendation One: Implement verticals-based revenue budgeting for 2019. It is not enough to just know if...
by Thomas Buono | Aug 28, 2018 | BIA ADVantage, Blog, Broadcast
It’s budgeting season and many of our clients have expressed their concern about next year and beyond. Both certain and uncertain dynamics are at play involving recurrent influences (i.e., politics, Olympic games) and the continuous changes (i.e., digital, consumer...
by Rick Ducey | Aug 28, 2018 | BIA, Blog, Broadcast, CTV/OTT
While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms in local markets. BIA forecasts that digital media will increase...
