by Rick Ducey | Oct 26, 2018 | BIA, Blog
Brand marketers are keen to get grounded insights into how their investments in building brand equity pay off in incremental sales. To address this need, Kantar built a brand guidance system based on search and social signals as outcome indicators that show the power...
by Celine Matthiessen | Oct 24, 2018 | BIA, Blog, SAM
Emarketer recently reported that more than half of all Americans use Facebook and that has increased only by 0.9% since last year according to their estimates. The growth is primarily driven by the older demographic (boomers, Gen Xers and millennials) with younger...
by Celine Matthiessen | Oct 23, 2018 | BIA, Blog, Mobile-Social, Vantage Point
The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over By Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout...
by Celine Matthiessen | Oct 19, 2018 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the...
by Patrick Buono | Oct 18, 2018 | Press Releases
CHANTILLY, Va. (Oct. 18, 2018) – BIA Advisory Services’ newly released 2018 Survey of Advertising and Marketing (SAM™) activities of U.S. businesses indicates that they direct almost two-thirds of their marketing dollars into activating local media ad platforms and...
by Celine Matthiessen | Oct 18, 2018 | BIA, BIA ADVantage, Blog, Mobile-Social, SAM, SMBs
All size businesses direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder into promotions. For businesses with 500 or more employees, this spending averages $4.48 million for advertising and $2.18 million on...
by Rick Ducey | Oct 3, 2018 | BIA, Blog, Conferences
MarTech East kicked off yesterday at Boston’s Hynes Convention Center and concludes today. Conference speakers embraced the fundamental themes of how technology and data can be used both to drive operational efficiency, but more importantly to help humanize...
by Suzanne Ackley | Oct 1, 2018 | BIA, BIA ADVantage, Blog, Broadcast, Mobile-Social, SMBs
Businesses are using an average of 8 different media channels for their advertising, according to results from BIA’s Survey of Advertising & Marketing (SAM). While 8 is the average, some businesses depending on the type of advertiser or industry it can be a...
by Rick Ducey | Oct 1, 2018 | BIA, Blog, Conferences
As the graphic presented above (from a recent TV Technology article) highlights, ATSC 3.0 and 5G deployments, capabilities, and industry commitments are running on similar timelines. The local TV industry is ramping up its testing and deployments of its NextGen...
by Rick Ducey | Sep 25, 2018 | BIA, Blog, Conferences
At our BIA LOCAL IMPACT Los Angeles event in July 2018, we featured a LaaS workshop where leading solution providers shared case studies demonstrating the ROI for national brands using data-driven tech platforms for local marketing activations. Our goal in sharing...
