by Rick Ducey | Dec 10, 2018 | BIA, Blog
Local radio stations do not have the authorization to provide zoned coverage areas inside their overall FCC authorized signal contours. What would happen if this changed? The results could be quite remarkable, as shown by a recent study BIA performed for Geo Broadcast...
by Suzanne Ackley | Dec 5, 2018 | BIA, Blog, SAM, SMBs
For many businesses, large and small, marketing is confusing and stressful. What media works best? What can they afford? Do they stick with what has worked in the past or try something new? We looked at large and small businesses from BIA’s SAM™ survey to...
by Rick Ducey | Nov 30, 2018 | BIA, Blog
At next week’s (Dec 6) TV of Tomorrow conference in New York, BIA will be moderating a session, “Local Broadcasting in the Cat Seat?” Top executives from major station groups and the organizations and technology providers that serve them will...
by Suzanne Ackley | Nov 28, 2018 | BIA, Blog, SAM, SMBs
Video is a key marketing tool driving consumer purchases, particularly among millennials, according to Brightcove’s 2018 Video Marketing Survey. 76% of all consumers surveyed reported they made a purchase after viewing a video. If you look at just millennials...
by Thomas Buono | Nov 15, 2018 | Blog, Broadcast
It’s difficult to look at the trends and see the positive in the radio industry over the last few years. Local advertising continues to decline, the public stock prices have slid significantly against the S&P 500, and radio’s share of local advertising...
by Celine Matthiessen | Nov 14, 2018 | BIA, Blog, SAM, SMBs
We kicked off this week with a webinar covering advertising trends of local businesses along with a great presentation on how businesses need to adjust their SEO and content for voice search. Local businesses are using multiple channels to keep up with where...
by Suzanne Ackley | Nov 9, 2018 | BIA, BIA ADVantage, Blog
How Can Local Businesses Be Found in Voice Search? With Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around the local media and tech sectors. The...
by Rick Ducey | Nov 8, 2018 | BIA, Blog
BIA’s Local as a Service (LaaS): Brands Going Local on November 14th examines the promise for local publishers that the combination of MarTech platforms for automation and data for targeting audiences puts a big tool into the hands of CMOs that can drive higher...
by Suzanne Ackley | Nov 7, 2018 | BIA, Blog
Thanks to commercials from Apple that show us how easy it is to make videos and pull on our heartstrings, we see how powerful a video can be in selling phones. Consumers driving the popularity of video, and a recent study from Promo, found that most consumers view...
by Celine Matthiessen | Oct 31, 2018 | BIA, BIA ADVantage, Blog, Radio, SAM
Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of...
