by Rick Ducey | Apr 5, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
BIA’s Local Commerce Monitor reveals that 45.1 percent of SMBs use mobile apps. These SMBs rate this marketing channel highly in terms of ROI for their ad spend. Overall, about half (49 percent) rate their investments in mobile apps as returning as least 10x...
by Patrick Buono | Apr 5, 2018 | Press Releases
Two new BIA Reports examine the state of the radio industry to explain the effect of new audio competition, audience levels, programming trends, transactions and provide market profiles of Nielsen Audio-rated stations CHANTILLY, Va. (April 5, 2018) – The digital...
by Suzanne Ackley | Mar 14, 2018 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
61.4% of small businesses that advertise on TV or cable had a video produced in the last 12 months, according to data from BIA’s Local Commerce Monitor™ (LCM) survey, which is more than double the average from the full sample (26.3%). Where are they posting...
by Rick Ducey | Mar 13, 2018 | BIA, Blog
BIA’s complimentary Geotargeted Ad Fraud webinar, Wed March 21st from 2pm-3pm EST, tackles both a well-recognized and growing problem in digital media. In this webinar, we’ll dissect what’s going on in geotargeted ad fraud and explore the different kinds of...
by Suzanne Ackley | Mar 8, 2018 | BIA, Blog, Broadcast, SAM, SMBs
Free and low-cost digital and social media channels are most popular in use among retail small businesses, but they give higher return on investment (ROI) marks to traditional media channels such as TV and cable, according to data from Wave 21 of our Local Commerce...
by Suzanne Ackley | Mar 7, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
Entertainment small businesses use numerous (average 10) channels to promote their venues and services so it’s no surprise they lean toward digital and social media. Their top three most used media channels for advertising and promotion are digital and either...
by Celine Matthiessen | Feb 28, 2018 | BIA, Blog, SAM, SMBs
Small business franchisees are fast learners. They use more advertising channels and adopt digital channels at a higher rate than most small businesses. Thanks to the support from their franchisors they have marketing tools that help them compete with larger brands in...
by Suzanne Ackley | Feb 14, 2018 | BIA, Blog, SAM, SMBs
Franchisees use an average of 14 different media channels for their advertising and promotion. While their mix leans more toward digital traditional media remains an important part of franchisees’ advertising strategy, according to data from Wave 21 of...
by Rick Ducey | Feb 6, 2018 | BIA, Blog, CTV/OTT
In BIA/Kelsey’s latest report in our series on advanced TV, Advanced TV: Executive Views on Industry Progress and Directions, we highlight discussions with executives coming from media and data companies. In their views, the current state of Advanced TV comes...
by Patrick Buono | Feb 6, 2018 | Press Releases
Local Video Ad Sales Expected to Hit $37 Billion By 2022 CHANTILLY, Va. (February 6, 2018) – Progress in Advanced TV and the industry’s commitment to new methods that will improve interactivity and the viewer experience will help with the ascent of local video...
