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BIA Integrates Local Television Audience Data from comScore into its Advertising Intelligence Platform BIA ADVantage

May 30, 2018

comScore’s station-level local television data enhances the integrated, full view into local television markets delivered by BIA ADVantage

Chantilly, VA (May 30, 2018) – BIA Advisory Services today announced it has integrated comScore’s local television audience measurement and ratings information into BIA ADVantage, a proprietary platform that delivers local market advertising intelligence. Leveraging comScore’s local television information delivers valuable audience details for every station in all 210 local television markets.

“As the demand for instructive analytics and competitive insights increases in the local television marketplace, we are focused on integrating the information that helps broadcasters make grounded and important local market assessments,” said Tom Buono, CEO and Founder, BIA Advisory Services. “Through our on-going partnership with comScore, we believe we’ve selected a unique set of data that addresses the demand for actionable intelligence. Combining views of comScore data with our forecasts and advertiser research provides broadcasters the ability to assess their market strength and competition in a way not previously possible.”

BIA integrated comScore’s television daypart data within the BIA ADVantage platform to provide a deeper view into local television markets. Now BIA ADVantage subscribers can view details on local market station ratings, audience share and average audience. Results, which are provided for the total day and for seven different dayparts, provide a snapshot of how well each station in a market is doing in attracting overall audiences.

“comScore is pleased to be working with BIA as we share the same goal of helping our clients drive their businesses forward successfully,” said Steven Walsh, EVP, Local Television, comScore. “Our partnership continues to deliver valuable local market analyses that helps broadcasters better understand their competitive position and opportunities.”


Details about the data enhancements will be shared during a client-only webinar in early June. For more information, email

About BIA ADVantage

BIA ADVantage delivers BIA’s extensive local market advertising and marketing data, combined with custom insights from our expert strategic and financial consulting team. Clients in over 150 markets use the platform to increase their share of advertising in local markets.

BIA ADVantage delivers the following data for local radio and television markets:

  • Local market & nationwide ad spend
  • Ad spend for 94 verticals
  • Digital ad spend
  • Local competition and market profiles
  • Media industry reports
  • Intentions and spending plans of advertisers
  • Interactive Broadcasting & Newspaper Database (MEDIA Access Pro)
  • TV station-level daypart information including total day and for seven different dayparts and local market audience ratings (comScore partner data)
  • Quarterly analyst briefings

For more information about BIA ADVantage, click here. To set up a demo, email

About BIA Advisory Services

BIA Advisory Services (@BIAAdvisorySvcs) is the leading authority for data-centered insights, analysis, strategic consulting and valuation services for the local media industry. Since 1983, BIA has been a valuable resource for traditional and digital media companies, brands and agencies, the financial and legal community serving media and telecom, as well as the FCC and other government agencies. Today, we offer comprehensive local market advertising intelligence in our BIA ADVantage data platform combined with analyst insights, actionable strategies and business financial assessments to help clients discover their best opportunities. Additional information is available at, on the company’s Local Media Watch blogTwitter, and our newsletter, Local Media and Technology Daily.

Media Contacts:
MacKenzie Lovings
(703) 802-2991

Robert Udowitz
(703) 621-8060

About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, comScore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in 70 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit