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BIA ADVantage is the leading local market advertising intelligence platform. It delivers powerful data, insights and analysis around local advertising revenue.

Track nationwide and local market advertising spend estimates with BIA ADVantage™.

BIA delivers comprehensive predictive analytics and insights on local traditional and digital advertising. This proprietary data is delivered in an easy-to-use platform called BIA ADVantage.

BIA ADVantage offers powerful data visualizations, along with valuable insights and analytics, around media spend by over 96 business verticals in each market.

Clients of BIA ADVantage include broadcast and digital media companies, agencies and solution providers. With the platform, clients are successfully sizing local market opportunities, developing effective sales campaigns, improving budgeting and, most importantly, growing local revenue.

Inside BIA ADVantage

BIA ADVantage is available for all 210 television markets and 268 CBSA (radio) markets. It delivers data vital for business, sales and product development:

  • Local market and nationwide ad spend projections
  • Five-year ad forecasts for 16 media and 96 business verticals
  • Estimates of local online/digital/mobile advertisers, including Google, Facebook, X
  • Local Radio and TV market profiles
  • Industry reports covering top media technologies and trends driving the industry

BIA ADVantage forecast data is refreshed quarterly basis and new analysis is published weekly by BIA’s industry analysts, research and call-out team.

Who Uses BIA ADVantage
  • Corporate executives
  • Sales Executives
  • Digital Managers
  • CMOs
  • Agency Representatives
  • Station Managers
  • Businesses Development Directors
  • Sales Managers
  • Sales Training Directors
How BIA ADVantage is Used
  • Identifying new revenue opportunities
  • Sales strategy development and implementation
  • Market sizing
  • New market or product entry strategies
  • M&A decisions
  • Management & board Meetings
  • Industry training
Data Highlight: Local Market Profiles

Local TV and Local Radio Market Profiles and Station Overviews are available in BIA ADVantage  for every local market.

The data will help local television stations examine their current state, review competitors and much more.  The following data is provided for every TV/radio market:

  • Local market competition and revenue
  • TV/Radio market revenues (Over-the-air, Online and Retransmission) for 8 years.
  • National/Regional vs Local Breakout
  • OTA Advertising Revenue Metrics
  • Station directory and multi-cast stations
  • Local data such as ethnic populations, household incomes, per capita income, retail sales, average, population and more
Connected TV (CTV)/Over-the-Top (OTT) Media Forecast

As consumers shift their viewing habits, Connected TV (CTV)/Over-the-Top (OTT) gives broadcasters an opportunity to extend the value of their traditional over-the-air content.

BIA ADVantage subscribers get CTV/OTT revenue estimates for all 96 business verticals across all local TV and radio markets.

With a subscription to BIA ADVantage, you can examine the CTV/OTT spend in your local market(s).

BIA’s 2024 US Local Ad Forecast shows tremendous growth in CTV/OTT. Read more.

Benefits of BIA ADVantage


  • Define the addressable market within a local market by business vertical, media channel.
  • Examine vertical ad spend to identify potential revenue.
  • Understand the impact of spending across media channels to determine where to get competitive share of wallet.


  • Identify verticals where share of wallet can be increased
  • Strategize digital opportunities.
  • Identify revenue generation opportunities to stay competitive.


  • Engage prospects as a local expert and share data on verticals to recommend sales and marketing programs.
  • Use forecast and vertical ad spend details to prepare sales plans.
  • Use insights and analysis to help advertisers understand opportunities.

Schedule a demo by emailing We look forward to helping you win in today’s competitive and evolving media market.

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