by Suzanne Ackley | Feb 5, 2016 | BIA, Blog, SAM, SMBs
While a majority of small businesses prefer to DIY their digital advertising (58%), this doesn’t mean that these DIY SMBs don’t use agencies for other advertising purposes. A typical SMB uses multiple channels (6-12) on average for advertising and...
by BIA Advisory Group | Feb 5, 2016 | BIA, Blog, SMBs
Facebook Pages are the most prevalent form of SMB marketing according to BIA/Kelsey data. And there are currently 45 million SMBs with active Pages according to Facebook’s own data (2 million of which are paid). As we’ve discussed, this has a lot to do...
by Celine Matthiessen | Feb 4, 2016 | BIA, Blog, SAM, SMBs
One very simple way for small businesses to compete with the big players in their markets is with the help of marketing automation such as email and social media monitoring. Marketing automation helps small businesses appear and behave like a brand or corporation....
by Celine Matthiessen | Feb 4, 2016 | Blog
One very simple way for small businesses to compete with the big players in their markets is with the help of marketing automation such as email and social media monitoring. Marketing automation helps small businesses appear and behave like a brand or corporation....
by BIA Advisory Group | Feb 4, 2016 | BIA, Blog, Conferences
The “new normal” in local competition blends intimate customer experience with supply-chain and logistical insights. Customers now expect to get a product or service tuned to their specific needs in near real-time, or “on-demand.” When we talk...
by BIA Advisory Group | Feb 3, 2016 | Press Releases
BIA/Kelsey will highlight report findings at BIA/Kelsey BRANDS, a one-day summit on March 22 in New York examining the latest trends and best practices in brand-to-local marketing. CHANTILLY, Va. (Feb. 3, 2016) – A new report from BIA/Kelsey titled “Advertising and...
by Suzanne Ackley | Feb 3, 2016 | BIA, Blog, SAM, SMBs
SMBs are putting a bigger share of their advertising budget towards digital media, according to BIA/Kelsey’s Local Commerce Monitor (LCM)™, Wave 19, survey of small-and-medium businesses. When looking at the data by vertical category (Professional...
by Celine Matthiessen | Feb 3, 2016 | BIA, Blog, SAM, SMBs
In the second year of examining franchises in BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 survey of small and medium-sized businesses, franchisees are increasingly using small agencies for their advertising and marketing. See the infographic below...
by BIA Advisory Group | Feb 3, 2016 | BIA, Blog
Social media, video, apps, on-demand and millennials. These are just a few emerging trends and themes that will define the coming months and years of the local commerce universe. We kicked off our latest conference by unpacking these themes a bit further. What’s...
by BIA Advisory Group | Feb 2, 2016 | BIA, Blog, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
