by Suzanne Ackley | Feb 2, 2016 | BIA, Blog, Newspapers, SAM, SMBs, Verticals
Home and Trade Services* SMBs use an average of 6 different channels for advertising, including print yellow pages, newspapers, direct mail and community sponsorships. While Facebook was the most popular channel used, print yellow pages, newspapers, direct mail and...
by BIA Advisory Group | Feb 1, 2016 | BIA, Blog
The biggest topic in the tech world today — and coming out of last month’s CES — is virtual reality (VR). Occulus Rift consumer units begin shipping next month and an entire value chain is forming, including the sector’s first industry...
by BIA Advisory Group | Jan 29, 2016 | BIA, Blog, SMBs
Retail beacons have gotten lots of attention and excitement over the past 24 months — most of it pre-mature. But it’s a technology that is starting to gain realistic adoption, and holds lots of promise for the perennial local challenge of offline...
by Rick Ducey | Jan 28, 2016 | BIA, Blog, Broadcast
If you don’t know much about the Council for Research Excellence (CRE), this is a group that deserves both more attention and support from players in the Local Commerce Universe. The CRE exists to improve audience research methodologies that are so critical...
by Suzanne Ackley | Jan 27, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor (LCM), survey of small- and medium-sized businesses, the higher spending Plus Spender SMBs* had an average annual spend of $75,169 for advertising and promotion. The Plus Spenders spent an average of 17.8% of...
by BIA Advisory Group | Jan 27, 2016 | BIA, Blog, Conferences
tl;dr version: BIA/Kelsey NOW | Seattle will give you the connections and insights to build successful local, on-demand businesses. We’ll save you tens of thousands of dollars worth of time, research and undiscovered learnings one one day. Register today and save $100...
by BIA Advisory Group | Jan 26, 2016 | BIA, Blog, SMBs
At BIA/Kelsey SMB in September, we zeroed in on the trend that local isn’t just about advertising and marketing… it’s also software that helps local businesses operate. That can include payment processing, inventory, ecommerce and of course...
by BIA Advisory Group | Jan 25, 2016 | BIA, Blog, SAM, SMBs
73 percent of small businesses use social media for marketing, and Facebook Pages is the leading tool. This is one of many findings that emerged from the latest wave of BIA/Kelsey Local Commerce Monitor (LCM) survey of SMBs. Covered here on a weekly basis, some of the...
by BIA Advisory Group | Jan 22, 2016 | BIA, Blog
What’s to come this year in the world of mobile marketing? What’s do BIA/Kelsey analysts believe are the biggest trends to watch? And what the heck is “big voice”? These are a few topics we tackled this week, aggregated into the Local Media...
by Suzanne Ackley | Jan 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
The internet is flooded with how-to’s and “hacks” — quick, cheap ways to get things done. For new small businesses with limited resources, it’s essential to quickly get customers through the purchase funnel to survive. CenturyLink’s...
