by BIA Advisory Group | Jan 21, 2016 | Blog, Conferences, Mobile-Social
What are the biggest forces in location-based technology and media? And where are they moving next? Given that this was the underlying theme of BIA/Kelsey NEXT, we decided to end the show with an analyst lightning round to summarize key takeaways. And since we...
by BIA Advisory Group | Jan 20, 2016 | Press Releases
Brands and agencies are invited to nominate their local marketing successes; finalists will be showcased and category winners announced at BIA/Kelsey BRANDS, March 22, in New York. CHANTILLY, Va. (Jan. 20, 2016) BIA/Kelsey today announced a call for entries for the...
by BIA Advisory Group | Jan 20, 2016 | Blog, Conferences
Our second Local On-Demand Economy Conference, NOW | Seattle, will take place on February 18, 2016. Join us to for an action-packed one-day event. Register today with the discount code “NOWMR” to save $100 on the $595 admission price. What’s NOW? To...
by BIA Advisory Group | Jan 20, 2016 | Blog, Mobile-Social
At the end of 2015, we released our annual analyst predictions for the coming year. In addition to the full report, we also gave a sneak peek of the top ten predictions from across BIA/Kelsey coverage areas. And we got the chance to unpack them further at BIA/Kelsey...
by Suzanne Ackley | Jan 20, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
SMBs are a diverse group, ranging from one person operations with almost no advertising budget to those with 99 employees and tens of thousands of dollars to spend on advertising. In our ongoing Local Commerce Monitor survey, when we look at the lower budget SMBs,...
by BIA Advisory Group | Jan 19, 2016 | Blog, Mobile-Social
Call commerce continues to be one of the most under-recognized areas of the smartphone era. As we keep saying, calls are the new click — influencing more than $1 trillion in U.S. consumer spending. Besides the macro drivers (usage patterns, advertiser adoption),...
by BIA Advisory Group | Jan 18, 2016 | BIA, Blog, SMBs
I’ve always said that the next big horizon’s in local will be retail inventory data. We’ve seen lots of development in this area from players like Retailigence, which obtain reliable data from throughout the retail supply chain. One challenge has...
by BIA Advisory Group | Jan 15, 2016 | BIA, Blog
What’s the forecast in brand-to-local marketing? What’s the latest in call commerce? and what are millennials up to? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter. Click the image below to read the full...
by BIA Advisory Group | Jan 14, 2016 | BIA, Blog, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
by Suzanne Ackley | Jan 13, 2016 | BIA, Blog, Mobile-Social, SMBs
Small- and medium-sized businesses (SMBs) that use mobile* media are adopting new marketing and advertising technology more than the average SMBs according to BIA/Kelsey’s Local Commerce Monitor (LCM), Wave 19. Some prime examples include: In store beacons 10% of...
