by Rick Ducey | Jan 13, 2016 | BIA, Blog, Conferences
BIA/Kelsey’s latest forecast projects total U.S. advertising targeting local audiences will exceed $146B. Over 40% of this total will be spent by national brands to localize their campaigns. We predict this will grow at a 4.6% CAGR from $61.2B in 2016 to $73.2B...
by BIA Advisory Group | Jan 13, 2016 | BIA, Blog
In 2016, we’re doing lots of new things with content, including blogging, analyst briefs, and our newsletter. As part of that, we’re elevating our Vantage Points program for submitted columns from thought leaders in local. If you have insights, tactical...
by BIA Advisory Group | Jan 12, 2016 | Blog, Conferences
The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick? Their unique attitudes compel fresh thinking for building local apps and...
by BIA Advisory Group | Jan 11, 2016 | BIA, Blog
After all the excitement over e-commerce, 95 percent of U.S. consumer spending still happens offline in local markets. And in the smartphone era, the consideration cycle for all that spending increasingly happens though voice calls. Marchex pegs call-influenced...
by BIA Advisory Group | Jan 9, 2016 | BIA, Blog
What’s Facebook’s master plan in local? Will mobile payments finally catch on in 2016? And what’s Google’s fate in a world increasingly dominated by apps? These are a few topics we tackled this week, aggregated into the Local Media Watch...
by Suzanne Ackley | Jan 7, 2016 | Blog, Mobile-Social, SMBs
SMBs that use mobile* for advertising and promotion (Mobile SMBs) outspend those that don’t, according to a new report from Local Commerce Monitor, Wave 19, BIA/Kelsey’s survey of small and medium sized businesses. We looked at the average annual spend by Core...
by BIA Advisory Group | Jan 6, 2016 | BIA, Blog, Local Advertising Forecast
Local advertising is a hot topic these days. But what is it exactly? More importantly, what’s its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly. What is meant by “local?” And...
by Suzanne Ackley | Jan 6, 2016 | BIA, Blog, Mobile-Social, SMBs
SMBs that use mobile* for advertising and promotion (Mobile SMBs) spent 42.5% of their advertising budget on digital media in the past 12 months and plan to spend 44.8% on digital in the next 12 months, according to BIA/Kelsey’s Local Commerce Monitor, Wave 19,...
by BIA Advisory Group | Jan 5, 2016 | BIA, Blog, Conferences, Mobile-Social
Deep linking continues to gain importance, as mobile takes over our time… time that’s increasingly happening in-app. Following our analyst brief on deep linking, we took a deeper dive at BIA/Kelsey NEXT (video below). Google is at the center of all of...
by BIA Advisory Group | Dec 18, 2015 | Press Releases
Analyst predictions consider the impact on local media and advertising by millennials, mobile payments, Facebook, Google, data-driven ad sales, Yellow Pages consolidation, ad attribution, programmatic advertising, on-demand economy and online video. CHANTILLY, Va....
