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New BIA/Kelsey Report to Examine the Role of Marketing Automation Solutions for Agencies and Others Serving SMBs

by BIA Advisory Group | Dec 1, 2015 | Press Releases

Dec. 3rd webinar will present key report findings and BIA/Kelsey data regarding SMB digital spending as well as engagement and satisfaction with agencies. CHANTILLY, Va. (Dec. 1, 2015) – In a forthcoming report and companion webinar, BIA/Kelsey considers the role...

U.S. Local Advertising Revenues to Exceed $146 Billion in 2016

by BIA Advisory Group | Nov 2, 2015 | Press Releases

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals ‘power brew’ of mobile, social and video propelling online/digital to a 29.1% share of total local ad revenues next year. CHANTILLY, Va. (Nov. 2, 2015) – In its newly released U.S. Local Advertising Forecast...

BIA/Kelsey NEXT Conference Explores the Trends, Tech and Companies Driving $42.6 Billion in Local Digital Media Revenues in 2016

by BIA Advisory Group | Oct 21, 2015 | Press Releases

Program features 40-plus local leaders, upstarts, investors and futurists, including top execs from Facebook, Google, Microsoft, NAB, IAB, The Weather Company, ESPN, Sinclair, Nexstar and more. CHANTILLY, Va. (Oct. 21, 2015) – In its forthcoming U.S. Local Media...

BIA/Kelsey Report Examines the Shift from Web-Based Search to Mobile Discovery

by BIA Advisory Group | Sep 24, 2015 | Press Releases

‘Mobile Local Discovery: The Next Era of Search’ looks at the fragmented state of search and what Google and other companies must do to thrive in a multi-screen world. CHANTILLY, Va. (Sept. 24, 2015) – As user engagement migrates to mobile devices, the fate of...

BIA/Kelsey Finds 73.2% of Small Businesses Use Social Media for Marketing

by BIA Advisory Group | Sep 16, 2015 | Press Releases

New research shows social media is the dominant marketing channel for small business for second consecutive year; Findings to be presented at BIA/Kelsey SMB, Sept. 29-30 in Denver CHANTILLY, Va. (Sept. 16, 2015) – For the second consecutive year, social media is the...

Matrix Solutions and BIA/Kelsey Announce Media Ad View Partnership

by BIA Advisory Group | Sep 9, 2015 | Press Releases

PITTSBURGH, PA (September 9, 2015) – Matrix Solutions, the leading provider of media customer relationship management (CRM) and sales intelligence software, today announced a new alliance with BIA/Kelsey, a leading research, consulting and advisory service company...

Shift from Media to Marketing Services to Frame Discussions at BIA/Kelsey SMB Conference, Sept. 29-30, in Denver

by BIA Advisory Group | Aug 17, 2015 | Press Releases

Program features top execs from 30-plus small-business-focused solution providers, including Constant Contact, GoDaddy, HomeAdvisor, Vistaprint and Microsoft CHANTILLY, Va. (Aug. 17, 2015) – Small and medium-sized businesses will spend $51.5 billion on local media and...

BIA/Kelsey Report Examines Programmatic Advertising at the Local Level

by BIA Advisory Group | Aug 12, 2015 | Press Releases

‘Defining the Local Stake in Programmatic Advertising’ is the first in a series of BIA/Kelsey reports examining how programmatic eliminates inefficiencies of local media and enables marketers to buy locally targeted impressions at scale CHANTILLY, Va. (Aug. 12, 2015)...

BIA/Kelsey Issues Call for SMB-Focused Startups for 2015 Future Stars

by BIA Advisory Group | Jul 16, 2015 | Press Releases

BIA/Kelsey’s Future Stars program celebrates innovation in SMB digital solutions; qualified startups will be showcased at BIA/Kelsey SMB, Sept. 29-30, in Denver CHANTILLY, Va. (July 16, 2015) – BIA/Kelsey today announced a call for startups for the 2105 class of...

BIA/Kelsey Bolsters Business Development Team with Two New Hires

by BIA Advisory Group | Jun 8, 2015 | Press Releases

Kelly Benish named VP of Business Development; Gretchen Vogel joins as Senior Director of Strategic Sales CHANTILLY, Va. (June 8, 2015) – BIA/Kelsey, the authoritative local media research and advisory firm, today announced the hiring of two accomplished business...
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