by BIA Advisory Group | Jun 4, 2015 | Press Releases
CHANTILLY, Va. (June 4, 2015) – BIA/Kelsey announces media, marketing and advertising veteran Maribeth Papuga has joined the firm as Executive-in-Residence (EIR), to advise the company and participate in its practice areas including industry coverage, research,...
by BIA Advisory Group | Jun 2, 2015 | Press Releases
BIA/Kelsey will present its outlook for the local on-demand economy at BIA/Kelsey NOW, June 12, in San Francisco, which features keynotes by MyTime and Porch CHANTILLY, Va. (June 2, 2015) – BIA/Kelsey estimates companies providing on-demand household and...
by BIA Advisory Group | Jun 1, 2015 | Press Releases
Retail SMBs Nurturing Customer Relationships with Range of Digital Tools New report, “Retail SMBs – Advertising & Marketing Trends,” highlights use of digital customer lists, CRM, loyalty programs, social media and mobile platforms for customer engagement and...
by BIA Advisory Group | May 13, 2015 | Press Releases
Speakers include influential on-demand economy experts, business leaders MasterCard and PricewaterhouseCoopers, and service providers Heal, HotelTonight, Urgent.ly, Homejoy, HomeAdvisor and Josephine.com CHANTILLY, Va. (May 13, 2015) – From ride sharing and...
by BIA Advisory Group | May 11, 2015 | Press Releases
New vertical industry advertising report profiles local media spending trends and consumer media usage habits in the automotive category CHANTILLY, Va. (May 11, 2015) – In its latest vertical industry report, “Insights into Local Advertising – Automotive Vertical,”...
by BIA Advisory Group | Apr 22, 2015 | Press Releases
BIA/Kelsey forecast indicates mobile is on track to become fourth largest local media by 2019 CHANTILLY, Va. (April 22, 2015) – In the spring update to its U.S. Local Media Forecast 2015, BIA/Kelsey forecasts location-targeted mobile advertising revenues in the U.S....
by BIA Advisory Group | Apr 1, 2015 | Press Releases
iHeartMedia’s KIIS-FM in Los Angeles moves up to become the highest revenue-generating U.S. radio station in 2014, earning $65.9 million in advertising revenues CHANTILLY, Va. (April 1, 2015) – iHeartMedia’s contemporary hit radio (CHR) station KIIS-FM in Los Angeles,...
by BIA Advisory Group | Mar 30, 2015 | Press Releases
GOLOCAL recognizes the best local marketing initiatives of national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media and marketing in 2015 CHANTILLY, Va. (March 30, 2015) – BIA/Kelsey today announced the winners of the 2015 GOLOCAL Awards,...
by BIA Advisory Group | Mar 24, 2015 | Press Releases
New vertical industry advertising report profiles local media spending trends in the health care category CHANTILLY, Va. (March 24, 2015) – In a new report titled, “Insights into Local Advertising – Health Care Vertical,” BIA/Kelsey estimates health care organizations...
by BIA Advisory Group | Mar 10, 2015 | Press Releases
GOLOCAL recognizes the best local marketing initiatives of national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media and marketing in 2015 CHANTILLY, Va. (March 10, 2015) – In a forthcoming update to its Annual Local Media Forecast,...
