by BIA Advisory Group | Mar 5, 2015 | Press Releases
New report looks at the drivers and best practices and maps the trajectory for local on-demand services CHANTILLY, Va. (March 5, 2015) – A new report by BIA/Kelsey suggests the rise of the “local on-demand economy” (also referred to as the sharing economy or...
by BIA Advisory Group | Feb 27, 2015 | Press Releases
New report features performance and cost analyses of sales structures; outlines keys to attracting top digital sales talent CHANTILLY, Va. (Feb. 27, 2015) – Traditional media companies struggle with how to build optimal digital sales organizations. The conversation...
by BIA Advisory Group | Feb 25, 2015 | Press Releases
Emerging reseller/marketing services layer in local media an opportunity to provide SMBs cost-effective access to digital marketing toolsets used by larger enterprises CHANTILLY, Va. (Feb. 25, 2015) – BIA/Kelsey today released a new report that examines the...
by BIA Advisory Group | Feb 23, 2015 | Press Releases
Findings from the new report, “Franchise SMBS – Advertising & Marketing Trends,” will be highlighted at the BIA/Kelsey NATIONAL conference, March 25-27, in Dallas CHANTILLY, Va. (Feb. 23, 2015) – Franchises are upping their spending on advertising and promotion...
by BIA Advisory Group | Feb 20, 2015 | Press Releases
Long-term success for CLOs hinges on several factors, including the industry’s ability to address sales structure hurdles and the development of industry standards CHANTILLY, Va. (Feb. 20, 2015) – BIA/Kelsey today released a new Insight Paper that highlights industry...
by BIA Advisory Group | Feb 10, 2015 | Press Releases
Program features 40-plus speakers from locally focused national brands, agencies, media and platforms, with keynotes by Google, Facebook, Kenshoo, Geary LSF, bizHive and PricewaterhouseCoopers CHANTILLY, Va. (Feb. 10, 2015) – National brands, franchises and...
by BIA Advisory Group | Jan 29, 2015 | Press Releases
New report examines the challenges of multi-location advertising in the mobile age; offers a view into the national-to-local marketing opportunity, which is the focus of the upcoming BIA/Kelsey NATIONAL conference, March 25-27, in Dallas CHANTILLY, Va. (Jan. 29, 2015)...
by BIA Advisory Group | Jan 9, 2015 | Press Releases
National brands are invited to nominate their local marketing successes; finalists will be showcased and category winners announced at BIA/Kelsey NATIONAL, March 25-27, in Dallas CHANTILLY, Va. (Jan. 9, 2015) – BIA/Kelsey today announced a call for entries for the...
by BIA Advisory Group | Dec 3, 2014 | Press Releases
Predictions about Apple Pay, same-day delivery and local programmatic bidding among those being presented today at BIA/Kelsey’s LEADING IN LOCAL: Interactive Local Media conference, in San Francisco CHANTILLY, Va. (Dec. 3, 2014) – BIA/Kelsey has released three of its...
by BIA Advisory Group | Nov 11, 2014 | Press Releases
Survey also finds 44.3% of ‘SMB Plus Spenders’ reward frequent customers with loyalty programs CHANTILLY, Va. (Nov. 11, 2014) – As the 2014 holiday shopping season gears up, consumers can expect to see an avalanche of promotions and discount offers, not only from...
