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U.S. Local Media Revenues to Reach $139.3 Billion in 2015

by BIA Advisory Group | Sep 22, 2014 | Press Releases

BIA/Kelsey’s newly released U.S. Local Media Forecast 2015 indicates online/digital will account for more than one-quarter of total local media revenues next year CHANTILLY, Va. (Sept. 22, 2014) – In its new U.S. Local Media Forecast 2015, BIA/Kelsey forecasts total...

Small Businesses Spend More on Social Media Than Any Other Media Category, According to BIA/Kelsey’s Local Commerce Monitor

by BIA Advisory Group | Sep 15, 2014 | Press Releases

Findings will be presented at the LEADING IN LOCAL: SMB Digital Marketing conference, Sept. 22-24, in New Orleans CHANTILLY, Va. (Sept. 15, 2014) – In the latest wave of BIA/Kelsey’s “Local Commerce Monitor” (LCM 18, July 2014), an ongoing study of the advertising...

SMB Spending on Local Media to Exceed $50 Billion in 2015

by BIA Advisory Group | Sep 3, 2014 | Press Releases

Forthcoming U.S. Local Media Forecast 2015 indicates SMBs are responsible for more than one-third of total local ad spending CHANTILLY, Va. (Sept. 3, 2014) – In a preview of its forthcoming U.S. Local Media Forecast 2015, BIA/Kelsey estimates spending on local media...

MEDIA ALERT: BIA/Kelsey Aug. 20 Webinar to Preview Latest Small-Business Advertising Research

by BIA Advisory Group | Aug 14, 2014 | Press Releases

Attendees will learn what’s inside today’s SMB digital marketing toolkit and get an advance look at the upcoming LEADING IN LOCAL: SMB Digital Marketing conference, Sept. 22-24, in New Orleans CHANTILLY, Va. (Aug. 14, 2014) – BIA/Kelsey will preview its latest...

BIA/Kelsey’s LEADING IN LOCAL Conference Series Heads to The Big Easy, Sept. 22-24, to Examine the ‘SMB Digital Marketing’ Opportunity

by BIA Advisory Group | Jul 17, 2014 | Press Releases

Initial speaker lineup features local media and SMB digital marketing leaders from Acxiom, Facebook, Groupon, NOLA Media Group, ReachLocal, Sprint, Yelp and YPG CHANTILLY, Va. (July 17, 2014) – BIA/Kelsey estimates more than 10 million small and medium-sized...

Report Examines Shift from Lead-Gen Advertising to Engagement-Oriented Spend by SMBs

by BIA Advisory Group | Jun 25, 2014 | Press Releases

New BIA/Kelsey Insight Paper explores the drivers and challenges surrounding content marketing’s resurgence among small to medium-sized businesses CHANTILLY, Va. (June 25, 2014) – The shift from performance to engagement marketing is not lost on small and medium-sized...

BIA/Kelsey Issues Call for New Class of Future Stars to Showcase at LEADING IN LOCAL Conference

by BIA Advisory Group | Jun 16, 2014 | Press Releases

Future Stars program celebrates innovation in SMB digital marketing solutions; qualified startups will be showcased at LEADING IN LOCAL: SMB Digital Marketing, Sept. 22-24, in New Orleans CHANTILLY, Va. (June 16, 2014) – BIA/Kelsey today announced a call for startups...

Phone Calls from Mobile Search Will Top 73 Billion in 2018

by BIA Advisory Group | Jun 4, 2014 | Press Releases

New insight report explores value of phone calls to small businesses in the smartphone era CHANTILLY, Va. (June 4, 2014) – Mobile search will generate 73 billion calls to businesses in  2018, up from 30 billion in 2013, according to BIA/Kelsey’s latest mobile local...

U.S. Social Media Advertising Revenues to Reach $15B by 2018

by BIA Advisory Group | May 15, 2014 | Press Releases

During the forecast period, native social advertising revenues will grow at a 38.6% CAGR; social mobile at a 38.3% CAGR; and locally targeted social advertising at a 31.6% CAGR CHANTILLY, Va. (May 15, 2014) – In its latest U.S. Social Local Media Forecast (2013-2018),...

First ‘GOLOCAL Awards’ Competition Recognizes the Best Local Marketing Initiatives of National Brands

by BIA Advisory Group | May 9, 2014 | Press Releases

Winners announced on-stage at this week’s BIA/Kelsey LEADING IN LOCAL: The National Impact conference ATLANTA, Ga. (May 9, 2014) – BIA/Kelsey announced the winners of the inaugural GOLOCAL Awards, sponsored by Balihoo, at this week’s LEADING IN LOCAL: The National...
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