by BIA Advisory Group | Apr 28, 2014 | Press Releases
Local media market will grow faster than previously forecast through 2018 CHANTILLY, Va. (April 28, 2014) – In its newly released U.S. Local Media Forecast (2013-2018), BIA/Kelsey, adviser to companies in the local media industry, forecasts local media advertising...
by BIA Advisory Group | Apr 24, 2014 | Press Releases
Top business categories driving industry revenue include auto dealers, wireless telecommunications, hospitals and full-service restaurants CHANTILLY, Va. (April 24, 2014) – BIA/Kelsey, adviser to companies in the local media industry, forecasts the local television...
by BIA Advisory Group | Apr 16, 2014 | Press Releases
New business models are forming around new audience behaviors supported by technology advances CHANTILLY, Va. (April 16, 2014) – A new report by BIA/Kelsey shows that Internet Radio is changing consumer listening habits and the industry economics are starting to...
by BIA Advisory Group | Apr 10, 2014 | Press Releases
Locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018, largely driven by local marketing initiatives of national advertisers CHANTILLY, Va. (April 10, 2014) – U.S. mobile local advertising revenues will reach $4.5 billion...
by BIA Advisory Group | Apr 8, 2014 | Press Releases
With smartphone call volume increasing so does the use of mobile local search and direct dialing from devices, therefore enabling better lead attribution for SMBs CHANTILLY, Va. (April 8, 2014) – A new report by BIA/Kelsey shows the smartphone revolution is only just...
by BIA Advisory Group | Apr 2, 2014 | Press Releases
COLUMBUS, Oh. and CHANTILLY, Va. (April 2, 2014) – A new report by Manta and BIA/Kelsey reveals that, for the first time, small businesses are investing more of their time, money and resources on strengthening relationships with existing customers versus acquiring new...
by BIA Advisory Group | Mar 26, 2014 | Press Releases
Stations embracing a multi-platform approach experiencing revenue growth CHANTILLY, Va. (March 26, 2014) – For the fourth consecutive year, Hubbard Radio’s all-news station, WTOP, remained the country’s top revenue producer in 2013, according to the first edition of...
by BIA Advisory Group | Mar 12, 2014 | Press Releases
Findings from the report, including how brands and multi-location businesses harness the power of their local affiliate networks for digital local marketing strategies, will be presented during March 25 webinar CHANTILLY, Va. and HERNDON, Va. (March 12, 2014) – A new...
by BIA Advisory Group | Mar 6, 2014 | Press Releases
National brands are invited to nominate their local marketing successes; finalists will be showcased and winner announced at LEADING IN LOCAL: The National Impact, May 7-9, in Atlanta CHANTILLY, Va. (March 6, 2014) – BIA/Kelsey today announced a call for entries for...
by BIA Advisory Group | Mar 5, 2014 | Press Releases
Initial speaker lineup features local leaders from national brands, agencies, media and platforms, including Gannett’s G/O Digital, YP, LivingSocial, ReachLocal, Scion and The Weather Channel CHANTILLY, Va. (March 5, 2014) – National brands, franchises and...
