by BIA Advisory Group | Feb 25, 2014 | Press Releases
BIA/Kelsey will present data on Hispanic digital media usage and local shopping behaviors from its Consumer Commerce Monitor study during a webinar this Thursday, Feb. 27 CHANTILLY, Va. (Feb. 25, 2014) – Hispanic consumers are outpacing non-Hispanics in their adoption...
by BIA Advisory Group | Feb 19, 2014 | Press Releases
Respected economist and media expert, Fratrik is frequently quoted on the state of the local media industry, including online, digital and mobile trends CHANTILLY, Va. (Feb. 19, 2014) – BIA/Kelsey, advisor to companies in the local media industry, today announced the...
by BIA Advisory Group | Jan 16, 2014 | Press Releases
‘Attribution: The Next Phase in the Age of Mobile Advertising’ spotlights the reality that most U.S. retail spending happens offline but is increasingly influenced by mobile engagement CHANTILLY, Va. (Jan. 16, 2014) – A new report by BIA/Kelsey reveals the tipping...
by BIA Advisory Group | Jan 14, 2014 | Press Releases
Expanded analyst team supports BIA/Kelsey’s growth strategy, increases breadth of research and advisory capabilities and depth of digital media industry expertise for client engagements CHANTILLY, Va. (Jan. 14, 2014) – BIA/Kelsey, advisor to companies in the local...
by BIA Advisory Group | Dec 19, 2013 | Press Releases
New state-of-the-industry report points to retransmission consent rate agreements and digital offerings as generating substantial cash flows and investor confidence CHANTILLY, Va. (Dec. 19, 2013) – As local television stations continue to generate substantial cash...
by BIA Advisory Group | Dec 18, 2013 | Press Releases
The firm’s latest forecast indicates native social ad revenues are growing at a significantly faster pace than social display, the predominant social ad category CHANTILLY, Va. (Dec. 18, 2013) – The fall update to BIA/Kelsey’s U.S. Social Local Media Forecast...
by BIA Advisory Group | Dec 17, 2013 | Press Releases
CHANTILLY, Va. (Dec. 17, 2013) – BIA/Kelsey, advisor to companies in the local media industry, today announced the promotion of Celine Matthiessen to Vice President, Insights and Analysis. Matthiessen oversees BIA/Kelsey’s Insights and Analysis division, which...
by BIA Advisory Group | Dec 9, 2013 | Press Releases
The report delves into technologies and strategies for engaging users while shopping, influencing their behavior, facilitating conversions and leveraging behavioral data CHANTILLY, Va. (Dec. 9, 2013) – BIA/Kelsey, advisor to companies in the local media industry,...
by BIA Advisory Group | Nov 19, 2013 | Press Releases
Location targeted mobile advertising will account for more than half of overall U.S. mobile ad spending in 2017 CHANTILLY, Va. (Nov. 19, 2013) – In the midyear update to its Annual U.S. Local Media Forecast (2012-2017), BIA/Kelsey projects total U.S. local media ad...
by BIA Advisory Group | Nov 12, 2013 | Press Releases
New state-of-the-industry report shows local radio stations with fourth largest share of local ad revenues, behind direct mail, newspapers and TV CHANTILLY, Va. (Nov. 12, 2013) – The local radio market is growing, albeit at a more moderate pace than it once did, by...
