by BIA Advisory Group | Mar 21, 2016 | Blog, Mobile-Social
One of the many questions asked about virtual reality (VR) is if it will it be then next big ad medium. Indeed, within the exploding VR topic a major headline is its broad applicability. It’s all about gaming and entertainment now, but it will grow into retail,...
by Rick Ducey | Mar 18, 2016 | BIA, Blog, Newspapers
Today’s news media industry is like the White House Harry Truman moved into in 1945 . . . iconic but in trouble. The White House at that time would not have passed inspection. What to do? Renovate or tear-down and rebuild? One path promises continuity with...
by BIA Advisory Group | Mar 18, 2016 | BIA, Blog, SMBs, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
by Suzanne Ackley | Mar 17, 2016 | BIA, Blog, SAM, SMBs, Verticals
There are some basic differences between SMBs that prefer “Do It With Me” and “Do It For Me” (DIWM/DIFM) models for digital advertising and those that opt for a “Do It Myself” (DIY) model. For example, DIWM/DIFM SMBs are typically...
by Suzanne Ackley | Mar 17, 2016 | BIA, Blog, Broadcast, Local Advertising Forecast
Over-the-air television advertising revenues* in Los Angeles reached $1.49 billion in 2015, according to BIA/Kelsey’s new Local Competition Report on the Los Angeles television market. This $1.49 billion revenue estimate is broken down by owner in the pie chart above....
by Suzanne Ackley | Mar 16, 2016 | BIA, Blog, SAM, SMBs
38.6% of the advertising budgets of SMBs that prefer “Do It With Me” or “Do It For Me” (DIWM/DIFM) models for digital advertising went toward digital media in the past 12 months. This is up from our previous year (32.2%) and is expected to rise...
by BIA Advisory Group | Mar 15, 2016 | Press Releases
GOLOCAL recognizes the best local marketing initiatives of brands, franchises and multi-location businesses, which BIA/Kelsey estimates will spend $61 billion on local media and marketing in 2016. CHANTILLY, Va. (March 15, 2016) – BIA/Kelsey today announced the...
by BIA Advisory Group | Mar 14, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
“The challenge now facing media resellers is how to adapt and educate their sales teams, as well as update their value propositions to sell social media-based SMB lead generation products and solutions. This is a change in the reseller script for social...
by BIA Advisory Group | Mar 10, 2016 | Blog, Mobile-Social
In the sexy topic of on-demand, business models hinge on a decidedly unsexy feature: logistics. Logistical systems — like Uber’s matching algorithm — connect buyer & seller and execute fulfillment or delivery of a service. This was the topic of...
by Suzanne Ackley | Mar 9, 2016 | BIA, Blog, Radio, SAM, SMBs
30.0% of SMBs that advertise on radio receive co-op advertising funds, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses, compared to only 13.6% of overall SMBs in the survey. 31.3% of these radio SMBs receiving...
