by BIA Advisory Group | Mar 29, 2016 | BIA, Blog, Conferences
Location targeted mobile marketing is growing in adoption and excitement among brands. But… most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands. Following our coverage of the session...
by BIA Advisory Group | Mar 29, 2016 | Blog, Mobile-Social
Search has always been one of the strongest indicators of offline user intent. And offline is where it’s at, as we’ve been saying for years. E-commerce is about $300B in the U.S.. But offline spend — mostly local — is more like $7 Trillion....
by BIA Advisory Group | Mar 28, 2016 | Blog
The first NOW Podcast features an interview with Art Agrawal, CEO and Cofounder of YourMechanic.com, a provider of auto repair at home or the office that raised $24 million in new funding on March 1st. SoftBank Capital, Lerer Hippeau Ventures, Data Point Capital,...
by Suzanne Ackley | Mar 28, 2016 | BIA, Blog, Local Advertising Forecast, Radio
Broadcast radio advertising revenues in Washington, DC reached $325.7 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Washington, DC market. This $325.7 million revenue estimate, which only includes over-the-air revenue, is broken...
by BIA Advisory Group | Mar 28, 2016 | BIA, Blog, Conferences, Verticals
Yellow Pages Canada is the in midst of an all out program to return the company to positive revenue growth by 2018. Growth may be a given for early stage company’s pursuing opportunities in local online commerce. But for a legacy media company like YP Canada,...
by BIA Advisory Group | Mar 25, 2016 | BIA, Blog
We’re experimenting with a new form of community, the podcast and live streaming audio conversations with leaders in the Local On-Demand Economy. Art Agrawal, CEO and Cofounder of YourMechanic.com, a provider of auto repair at home or the office that raised $24...
by BIA Advisory Group | Mar 24, 2016 | Blog, Conferences, Mobile-Social
Location targeted mobile marketing is growing in adoption and excitement among brands. But… most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands. There’s not only an anecdotal rise...
by BIA Advisory Group | Mar 23, 2016 | Press Releases
GOLOCAL recognizes the best local marketing initiatives of brands, franchises and multi-location businesses. CHANTILLY, Va. (March 23, 2016) – BIA/Kelsey today announced the winners of the 2016 GOLOCAL Awards, recognizing successful local marketing initiatives...
by Suzanne Ackley | Mar 23, 2016 | BIA, Blog, SAM, SMBs
When it comes to choosing media for advertising or promotion, small businesses that use co-op advertising programs are like other SMBs in our Local Commerce Monitor survey — a Facebook page is the most used. As shown in the chart below, SMBs that use co-op...
by BIA Advisory Group | Mar 21, 2016 | BIA, Blog, Conferences, Mobile-Social
Last week Yellow Pages Canada made an acquisition that will ultimately position it to drive programmatic buying down to the local/SMB level. The company acquired JUICE Mobile, a Toronto-based ad technology firm with 2015 revenues of C$25 million. According to YP...
